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Sales Lead US

DEUNA - Remote - Remote - posted 2026-09-18

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DEUNA is a rapidly growing fintech startup revolutionizing global commerce with ATHIA, an AI-powered orchestration and payments platform. The company helps large enterprises boost approval rates, reduce costs, and unlock new revenue. Built by the team behind DEUNA—the fastest-growing Commerce OS in Latin America—ATHIA combines payment intelligence, checkout optimization, and data orchestration. With deep integrations across 300+ PSPs and alternative payment methods, and over 20% of Mexico's digital economy running through the platform, DEUNA is expanding into the US market to serve large retailers, marketplaces, airlines, and QSRs. In this role, you will own the full sales cycle end-to-end, from prospecting and qualification through negotiation and close, to land new enterprise logos in the US market. You will build and execute territory and account plans targeting large retailers, e-commerce, and marketplace accounts, mapping and engaging multiple stakeholders up to C-level (CFO, VP of Payments, Head of E-commerce). Your focus will be on consultative payments selling—positioning DEUNA's value around payment orchestration, checkout conversion, approval-rate optimization, fraud reduction, and PSP/acquirer integration, tailoring the business case to each client's needs. You will build and maintain a healthy pipeline, accurately managing opportunities, ACV/TCV, and forecasting within the CRM. You are expected to meet and exceed assigned annual revenue targets. You will monitor payments market trends, competitors, and customer needs to refine positioning and identify opportunities. Cross-functional collaboration is essential—you will work closely with marketing, product, solutions engineering, and customer success to align on deal strategy and ensure smooth onboarding. You will provide regular updates to leadership on pipeline health, forecasts, and strategic wins, and build trusted relationships with enterprise clients, partners, and internal teams. Compliance with relevant payments regulations, industry standards, and ethical sales practices is required. Benefits include vacation and additional PTO, remote work from anywhere, economic support for health insurance, internet and cell phone, stock options, a learning and development platform, and clear growth and career path opportunities. **Requirements:** - Proven experience selling payments solutions (payment orchestration, acquiring, gateways, PSPs, fraud, or checkout)—general sales experience alone is not sufficient - Minimum 5 years of B2B sales experience with a strong track record selling to enterprise accounts in the US market - Demonstrated experience closing complex, multi-stakeholder deals with enterprise deal sizes (e.g., $100K+ ACV) - Consistent track record of meeting or exceeding quota - Experience selling into retail, e-commerce, or marketplace verticals strongly preferred - Solid understanding of the payments ecosystem: acquirers, card networks, tokenization, approval/decline rates, chargebacks, and fraud - Proficiency in CRM software (e.g., Salesforce or HubSpot) and modern sales productivity tools - Familiarity with enterprise sales methodologies (e.g., MEDDIC/MEDDPICC or Challenger) - Strong business acumen with deep understanding of enterprise sales principles and practices

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