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Anthropic is seeking a Sales Enablement Lead to own the GTM Onboarding program end-to-end. This role designs and runs recurring onboarding cohorts for new Account Executives, BDRs, and GTM hires, ensuring they become productive, confident, and credible on Claude faster than at any other company.
Key responsibilities include:
- Design and deliver curriculum covering Anthropic's products (Claude for Enterprise, Claude Code, Developer Platform), sales motions, customer stories, and GTM tools (Salesforce, Gong, Apollo)
- Coordinate facilitators from Sales, Marketing, Applied AI, and Product teams; run live sessions and mock discovery calls
- Build and maintain operational infrastructure: rosters, calendars, communications, and automation using Claude
- Measure program effectiveness through attendance, comprehension checks, feedback surveys, and ramp metrics
- Develop 30/60/90 day ramp plans and post-onboarding resources
- Partner cross-functionally with GTM leadership, hiring managers, Revenue Operations, Marketing, and product teams to identify enablement gaps
- Adapt and extend the program for international GTM teams and new role types as the organization scales
You'll serve as the front door to GTM, setting the tone for new hires' first impression of Anthropic. This is a highly cross-functional role requiring strong program management, adult learning principles, and the ability to translate technical AI concepts into practical language for sales teams. The ideal candidate has 6+ years in sales enablement or program management, experience scaling sales onboarding at high-growth companies, and enthusiasm for using AI to automate workflows.
