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Salary: USD 200,000 - 275,000 / annual
Traversal is an AI Site Reliability Engineer (AI SRE) platform for enterprise production environments. The company autonomously diagnoses, fixes, and prevents incidents across complex production systems, freeing engineering teams from firefighting. Backed by Sequoia Capital, Kleiner Perkins, and other top-tier investors, Traversal operates in mission-critical environments at major enterprises and is led by researchers from MIT, Harvard, Berkeley, Columbia, and Cornell, alongside operators from Google, Meta, Datadog, ServiceNow, and Citadel Securities.
As SDR Lead, you will build and lead a high-performing outbound sales development team, owning strategy, execution, and coaching to convert targeted account lists into qualified pipeline for Account Executives. You'll remain hands-on while managing a small pod of SDRs.
Key responsibilities include:
- Hiring, onboarding, coaching, and managing SDRs with clear activity, quality, and pipeline-generation targets
- Owning the outbound playbook (messaging, sequencing, prospecting) across email, phone, and social channels
- Partnering with Marketing on inbound lead routing, MQL/SQL definitions, and campaign follow-up
- Working with RevOps to define and track SDR KPIs and maintain Salesforce data integrity
- Segmenting and prioritizing target account lists using tools like Clay and Apollo
- Owning investor-network outreach coordination through Sequoia, KP, and other VC/angel partners
- Building systematic, tiered outreach plans with signal/trigger-based prospecting
- Owning post-event follow-up motions (conferences, dinners, exec briefings)
- Running weekly 1:1s, pipeline reviews, and call coaching sessions using Gong
- Serving as escalation point for complex/high-value accounts and staying hands-on in prospecting
- Reporting team performance and pipeline contribution to sales leadership
- Championing AI-driven workflows using tools like Claude for account research, personalized messaging, and automated reporting
Requirements:
- 1–3+ years managing or leading an SDR/BDR team, ideally at B2B SaaS selling into enterprise or technical buyers
- Track record of building or scaling outbound pipeline generation with specific playbooks or programs
- Strong coaching instincts; ability to identify issues in calls or sequences
- Comfort with modern GTM stack (Salesforce, Apollo, Clay, Gong, Outreach/Salesloft or similar); hands-on ability with tooling
- Data-driven approach to team management; comfortable setting targets, tracking conversion rates, and adjusting tactics
- Excellent written and verbal communication; ability to represent customer voice to Marketing and Product
- Experience selling into technical audiences (engineering, DevOps, SRE) or incident-management/observability space is a strong plus
Nice to have:
- Experience at early-stage or high-growth startup where processes are still being built
- Familiarity with account-based prospecting into large enterprise accounts (Fortune 500 / strategic logos)
- Experience partnering with RevOps on comp design, territory planning, or lead scoring
