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Salary: USD 60,000 - 71,000 / annual
Workyard is a fast-growing construction workforce management startup (~70 people) that helps construction teams run smoother, more profitable job sites with GPS-verified time tracking, labor costing, and compliance tools.
As a Sales Development Representative, you'll be the first point of contact for prospective customers, primarily those who have already expressed interest through free trials, demo requests, or inbound phone calls. Your role is to engage these leads, understand their needs, and qualify them for the Account Executive team.
Key Responsibilities:
- Engage with inbound leads across multiple channels (phone, email, SMS)
- Hit and exceed weekly and monthly targets for qualified meetings, activity levels, and lead response times
- Conduct thoughtful discovery conversations to qualify prospects for sales demos
- Schedule meetings for Account Executives and ensure seamless handoffs
- Manage your pipeline in Salesforce, keeping activity and opportunity notes updated
- Execute outbound campaigns to supplement inbound leads using Outreach and Dialpad
- Collaborate with AEs and Sales leadership to provide feedback on lead quality and buyer insights
- Use data to prioritize outreach and tailor messaging to decision-makers in construction businesses
- Help iterate on outbound sequences and messaging based on real conversations
Success Metrics:
- Consistently hit quota on qualified meetings passed to AEs
- Maintain fast response times and high connection rates
- Demonstrate strong call discipline and follow-up hygiene in Salesforce
- Build repeatable, scalable outreach workflows
- Contribute to a positive, high-performance team culture
Ideal Candidate Profile:
- Curious and customer-focused; asks great questions
- Self-motivated and disciplined; constantly learning and productive
- Comfortable on the phone; confident making cold calls
- Coachable; seeks feedback and improves daily
- Organized and detail-oriented
- Resilient; bounces back from rejection
- Hungry to grow in a SaaS sales career
Requirements:
- Preferred: Experience in a sales or customer-facing role (SDR, retail, customer service, etc.)
- Preferred: Experience with Salesforce, Outreach, or similar sales tools
- Bonus: Background in or familiarity with the construction industry
