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Acronis, a global leader in AI-powered cyber protection, is seeking a Regional Marketing Manager to drive marketing strategy and pipeline growth across India, a strategic growth market. You will report directly to the Marketing Director APJMEA and own the full marketing function for the region.
Key Responsibilities:
- Develop and execute the annual integrated marketing strategy and plan for India, aligned with regional business objectives and revenue targets
- Manage regional marketing budget, agency relationships, vendors, and MDF (Marketing Development Fund) investments while ensuring strong ROI
- Build and deploy AI agents and automated workflows to improve efficiency in marketing operations, partner engagement, event management, lead qualification, and reporting
- Create and deploy AI-powered marketing campaigns that enhance targeting, personalization, engagement, and conversion rates
- Work closely with sales leadership, partner account managers, distributors, and strategic partners to align marketing activities with commercial priorities
- Collaborate with global marketing, product marketing, channel teams, communications, and business stakeholders to localize and execute go-to-market initiatives
- Own planning and execution of industry events, executive roundtables, roadshows, partner programs, webinars, and customer engagement activities
- Monitor campaign performance, pipeline contribution, revenue impact, and marketing effectiveness; provide actionable recommendations based on data and insights
About Acronis:
Founded in Singapore in 2003, Acronis is a Swiss company with 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages across 150 countries and is used by over 21,000 service providers to protect more than 750,000 businesses. The company culture emphasizes innovation, accountability, and impact, with a focus on bold thinking and ownership of outcomes.
Requirements:
- 5+ years of experience in B2B technology marketing, preferably within cybersecurity, cloud, SaaS, MSP, or IT services industries (vendor, channel, or agency side)
- Proven success in demand generation, pipeline creation, lead nurturing, and revenue-focused marketing programs
- Experience supporting partner-led and channel-driven go-to-market models
- Strong event, field marketing, partner marketing, and campaign management experience
- Demonstrated ability to work closely with sales teams and influence executive stakeholders
- Experience managing marketing budgets and measuring marketing ROI
- Experience designing and implementing AI-driven marketing programs, automation workflows, copilots, agents, or other productivity-enhancing AI initiatives (strongly preferred)
- Self-starter with ability to operate independently in fast-paced, high-growth environment while managing multiple priorities across cross-functional teams
- Fluency in English, both written and spoken (essential; resume and application must be submitted in English)
