SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Scality is seeking a Regional Marketing Manager to drive qualified pipeline creation across the Americas through channel partners and marketing programs. Reporting to the VP Sales Americas, you will partner closely with sales, channel, and alliances teams to build and execute campaigns, events, and partner activities that generate measurable pipeline.
Your scope covers strategic alliances (HPE, Supermicro, WWT, Veeam, Commvault, WEKA, etc.), distributors, and the VAR community across the US, including Federal accounts. This is a hands-on role with real ownership: you will shape field marketing strategy with the extended team, manage your own budget, and drive ideas from planning through execution.
Key Responsibilities:
**Americas Marketing Strategy & Planning**
- Define the Americas marketing plan in collaboration with sales, channel, alliances, and corporate marketing teams
- Develop joint marketing plans with strategic alliances, distributors, and key VARs, including co-funded campaigns, partner events, and incentive programs
- Review plans quarterly with channel and alliances stakeholders
**Partner & Alliance Marketing**
- Work directly with VARs to create and execute joint campaigns, including messaging, asset development, and format selection
- Support partner recruitment and onboarding with Channel Managers
- Plan and execute local US events and activities with channel and alliances sales teams, from logistics to follow-up
**Demand Generation & Account-Based Marketing**
- Develop campaigns, events, and activities for AMER sales, alliances, and channel teams
- Localize and execute global campaigns in the Americas with agreed audience, messaging, assets, and follow-up
- Co-work with Growth Marketing on account-based plays targeting named accounts; develop target lists, executive mapping, and measure conversion to qualified pipeline
- Build referenceable customers through case studies, speaking opportunities, customer program nominations, and regional events
**Operations & Reporting**
- Manage the field marketing budget with disciplined expense tracking and reporting to sales leadership and marketing
- Track campaign and event results to inform investment decisions
- Ensure leads are correctly documented, assigned, and follow SLAs with sales
- Report monthly to VP Sales Americas on attendance, leads, deal registrations, qualified pipeline, conversion rates, and cost per qualified opportunity
- Travel to partner events, trade shows, and team meetings as required
**Requirements:**
- 8+ years of experience in field, channel, or partner marketing, preferably in B2B enterprise technology (infrastructure, storage, data protection, or cloud)
- Proven experience building and running campaigns with VARs, distributors, and/or technology alliance partners, including co-marketing and market development funds (MDF)
- Hands-on experience planning and executing events, from local partner events and customer roundtables to trade show presence
- Experience owning and managing a marketing budget with disciplined expense tracking and reporting
- Ability to translate sales or partner objectives into campaigns: target audience, messaging, assets, format, and follow-up
- Comfortable working with sales teams; responsive, organized, and focused on pipeline
- Strong project management skills to run multiple campaigns and events in parallel and deliver on schedule
- Strong written and verbal communication skills
- Ability to work across the company through influence (sales, channel, alliances, corporate marketing, product marketing)
- Familiarity with Salesforce (campaigns, lead and pipeline tracking), marketing automation (HubSpot), and project management tools such as Asana; experience with partner relationship management (PRM) platforms such as Impartner is a plus
- Based in the Washington, DC area; able to work from the Ashburn, VA office 1–2 days per week
- Willingness to travel to partner events, trade shows, and team meetings
- Knowledge of AI tools and capability to create workflows is a plus
