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Regional General Manager, Market Performance Western US

Luna Physical Therapy - Remote - Remote - posted 2026-10-02

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Salary: USD 175,000 - 198,000 / annual

Luna Physical Therapy is seeking a Regional General Manager to lead its Central US geographic region (TX, OK, UT, AZ, CO, IL, MN, IA, WI, MO, IN, OH, MI, TN). This is a fully remote role reporting directly to the President. You will be the accountable business owner for the region's P&L performance, responsible for translating company strategy into strong local execution across therapist acquisition, therapist enablement, physician relationships, and partner account management. Operating within a regionalized, shared services model, you will lead through influence rather than direct reporting lines, driving results through cross-functional alignment, data analysis, and deep understanding of local market dynamics. Key Responsibilities: - Own full regional P&L, including revenue growth, contribution margin, and cost management - Develop regional forecasts, budgets, and operating plans aligned to company targets - Identify and execute levers to improve unit economics, utilization, and market density - Serve as single point of accountability for regional performance across therapist acquisition, enablement, physician success, and partner success outcomes - Lead through influence in a matrixed environment, aligning functional partners to regional priorities - Translate national initiatives into region-specific execution plans with clear KPIs - Ensure sufficient therapist supply to meet regional demand; partner with Therapist Acquisition on hiring targets and sourcing strategies - Partner with Therapist Enablement to improve therapist engagement, retention, productivity, and quality - Drive regional growth through strong physician relationships and partner execution - Develop and execute regional market strategies informed by local dynamics and performance data - Identify opportunities for market expansion, optimization, or investment - Act as regional voice to executive leadership, surfacing insights, risks, and opportunities - Establish and lead strong regional operating rhythm (weekly, monthly, quarterly business reviews) - Use data to diagnose performance gaps and drive corrective action - Influence and develop leaders operating within the region - Foster culture of ownership, transparency, and continuous improvement Requirements: - 10+ years of progressive leadership experience in healthcare operations, providing multi-site in-home or outpatient rehab services - P&L ownership in prior experience with accountability for growth and profitability - Bachelor's degree or equivalent - Experience leading in a matrixed or shared services model - Strong financial and analytical acumen - Proven ability to influence without direct authority - Owner mentality with strong business judgment - Comfortable navigating ambiguity and driving clarity - Collaborative, low-ego leader who delivers results through partnership - Data-driven, decisive, and execution-oriented - Able to balance strategic thinking with operational rigor - Preferred: PT or OT with background in healthcare operations - Preferred: Familiarity with health system partnerships or enterprise accounts in local markets

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