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RobCo is building autonomous industrial robotics infrastructure combining hardware, software, and AI. The company operates across three go-to-market streams: Alfie (Physical AI product), Embedded Robotics (largest current revenue source), and Integrated Solutions (large-deal, partner-led offerings).
This Product Marketing Manager role owns marketing strategy and execution for Embedded Robotics and Integrated Solutions—the backbone of RobCo's current business. You will work directly with customers across verticals including automotive, food & beverage, electronics, and plastics to understand their deployments and translate that knowledge into sales enablement and customer-facing content.
Key responsibilities include:
• Developing and maintaining sales enablement materials (pitch decks, battlecards, objection handling) for both Embedded Robotics and Integrated Solutions, with particular focus on partner-led deal support.
• Building vertical-specific messaging libraries and use-case documentation by regularly engaging with customers, Sales, and Solutions Engineering to ensure messaging reflects actual deployments.
• Owning content creation end-to-end—whitepapers, case studies, and video content—that turns real customer deployments into sales-ready materials. Maintaining a living case study and reference library as new proof points emerge.
• Laying groundwork for RobCoMMUNITY, a network of engaged customers and champions. Identifying and nurturing reference customers willing to share their stories publicly through case studies, testimonials, and events.
This is a depth role requiring genuine customer engagement and storytelling ability. You'll have strategic ownership of the function from day one with direct access to senior leadership, working at the intersection of Marketing, Sales, and Partnerships during a category-defining moment for autonomous industrial robotics.
RobCo was founded in Munich in 2020 and has raised $160M from investors including Lightspeed, Lingotto Innovation, and Sequoia. The company operates 200+ people globally with 2.5M+ operating hours in the field, deploying robots across Europe and the United States (US headquarters in Austin, TX; Bay Area demo lab in San Francisco).
Requirements:
• 3–5 years in Product Marketing, Content Marketing, or Customer Marketing (B2B); industrial or technical experience is a strong plus.
• Strong, proven writing skills with ability to own whitepapers and case studies from initial customer conversation through polished final product.
• Genuine curiosity about customers and comfort interviewing customers to turn their stories into sales-focused content.
• Organizational skills to maintain a growing content library; role balances creation with ongoing maintenance.
• Fluent in English; German is a strong plus.
Nice-to-have: Experience in industrial, manufacturing, robotics, or adjacent B2B tech; experience supporting sales motions; video content coordination experience; familiarity with content workflows.
