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Plaid is seeking a Product Marketing Manager to lead onboarding strategy and go-to-market execution. You will act as the quarterback for Plaid's onboarding narrative, partnering closely with Product, Sales, Enablement, Growth, and Marketing teams to drive adoption and market success.
Plaid powers financial connectivity for millions of users across thousands of companies including Venmo, SoFi, Fortune 500 firms, and major banks. The company's network covers 12,000 financial institutions across the US, Canada, UK, and Europe. Founded in 2013 and headquartered in San Francisco, Plaid has offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.
In this role, you will:
- Lead onboarding positioning and messaging across products, ensuring a unified and compelling narrative
- Identify and validate product-market fit through customer insights, data analysis, and experimentation
- Partner cross-functionally with Product and Marketing teams to launch and scale products
- Influence roadmap decisions by advocating for customer needs and market signals
- Translate onboarding strategy into GTM programs that drive adoption and growth
You will shape product strategies, define target audiences, ensure successful product launches, and drive market adoption. This is a strategic role that bridges product development and go-to-market execution, requiring close collaboration with leadership across functions.
REQUIREMENTS:
- 5+ years of Product Marketing experience, preferably in fintech or B2B technology
- Proven track record influencing Product teams and cross-functional stakeholders
- Strong analytical rigor and comfort using funnel metrics to drive strategy
- Ability to identify and validate product-market fit through customer insight and data
