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Merkle Science is a blockchain transaction monitoring and intelligence platform serving web3 companies, digital asset service providers, financial institutions, law enforcement, and government agencies. The company is headquartered in New York with offices in Singapore, Bangalore, and London, and has raised over $27M from leading investors including SIG, Beco, Republic, DCG, Kenetic, and GGV.
As Product Marketing Manager, you will establish Merkle Science as a thought leader in the US market while enabling the sales team to achieve revenue targets. You will work closely with sales to identify core value propositions and differentiators, then create strategies to communicate these at scale to potential customers. Your responsibilities include leading US market expansion strategy by building product messaging that sets Merkle apart from competitors, working across multiple channels to communicate the company's value proposition, and creating sales enablement content including case studies, videos, website copy, and blog posts.
You will collaborate with cross-functional teams on market research, user testing, and interviews to discover market opportunities. Close coordination with product management and engineering teams will help determine product roadmap and establish go-to-market strategies for new products. You will establish and iterate on go-to-market strategies to reach revenue targets. This role includes managing your own team of designers and marketers.
REQUIREMENTS:
- Fluent in English
- At least 2–4 years of prior marketing or product experience
- Prior startup experience or experience at a boutique firm (preferred)
- Previous compliance, finance, or blockchain experience (preferred)
- Experience in analytical problem solving and quantitative analysis, including development of dashboards and reporting tools
- Ability to lead analyses, track metrics, build strategic insights, and find creative ways to optimize performance
- Ability to work in a fast-changing, cross-functional environment while maintaining an entrepreneurial approach and building rapport with ease
- Ability to take complex topics and create compelling narratives for different audiences
- Excellent project management and stakeholder management skills
- Excellent spoken, written, and presentation communication skills
