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Salary: USD 160,000 - 200,000 / annual
Freshworks is seeking a Product Marketing Manager to own the Freshservice platform narrative, unifying service and operations into a cohesive story for IT organizations. You'll partner with Product Management, Engineering, Sales, Customer Success, and Demand Generation to shape customer understanding, launch new capabilities, and drive platform adoption.
Key responsibilities include:
- Own product marketing for Freshservice, including positioning, messaging, and major launches
- Develop differentiated messaging that communicates the business value of unified service and operations for IT administrators, IT leaders, and enterprise buyers
- Lead cross-functional launch planning with Product, Marketing, Sales, Customer Success, Enablement, and PR
- Create sales enablement content (presentations, battlecards, FAQs, demos, competitive messaging)
- Develop customer-facing assets (web content, blogs, videos, webinars, campaigns)
- Gather customer insights through interviews, research, and competitive analysis to inform positioning
- Partner with Demand Generation and Lifecycle Marketing to drive awareness, adoption, and engagement
- Stay current on ITSM, IT operations market, and competitive offerings
- Drive content and external-facing assets communicating Freshworks' point of view on the unified platform
This role is ideal for someone who enjoys connecting dots across a broad product portfolio, building narratives that make a platform greater than the sum of its parts, and thriving in a fast-moving SaaS environment. Success requires understanding how bringing service and operations together solves real problems for IT organizations.
Requirements:
- 5+ years of Product Marketing experience in B2B SaaS
- Experience marketing ITSM, IT Operations, DevOps, observability, cloud, cybersecurity, or enterprise infrastructure products
- Experience launching complex, multi-product platforms, including AI, machine learning, GenAI, Copilot, agentic AI, or other intelligent software capabilities
- Strong messaging and positioning skills with ability to simplify complex technical concepts, including AI, for business and technical audiences
- Strong bias toward creatively incorporating AI into product marketing workflows
- Experience leading cross-functional product launches from planning through execution
- Strong partnership with Product Management and Engineering teams
- Experience creating customer-facing content and sales enablement materials
- Customer-first mindset with strong market research and storytelling skills
- Excellent written and verbal communication skills
Nice to have:
- Experience marketing a multi-product suite or platform, including consolidation or "better together" narratives
- Familiarity with enterprise AI adoption, AI agents, automation, or workflow platforms
- Experience marketing to IT administrators, IT leaders, or enterprise technology buyers
