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Salary: USD 150,000 - 180,000 / annual
Freshworks is seeking a Product Marketing Manager to own the Freshservice platform narrative, unifying service and operations into a cohesive story for IT organizations. You will partner closely with Product Management, Engineering, Sales, Customer Success, and Demand Generation to shape customer understanding, launch new capabilities, and drive platform adoption.
Key Responsibilities:
- Own product marketing for the Freshservice platform, including positioning, messaging, and major launches
- Drive content and external-facing assets communicating Freshworks' point of view on the unified platform approach
- Develop differentiated messaging that articulates the business value of integrating service and operations for IT administrators, IT leaders, and enterprise buyers
- Lead cross-functional launch planning with Product, Marketing, Sales, Customer Success, Enablement, and PR
- Create sales enablement content including presentations, battlecards, FAQs, demos, and competitive messaging
- Develop customer-facing assets including web content, blogs, videos, webinars, and campaigns
- Gather customer insights through interviews, research, and competitive analysis to inform positioning and platform direction
- Partner with Demand Generation and Lifecycle Marketing to drive platform awareness, adoption, and customer engagement
- Stay current on ITSM and IT operations market trends and competitive offerings
This role is ideal for someone who enjoys connecting dots across a broad product portfolio, building narratives that make a platform greater than the sum of its parts, and thriving in a fast-moving SaaS environment. Success requires understanding how bringing service and operations together solves real problems for IT organizations.
Workplace: Hybrid role based in Downtown Boston office with required in-office presence three days per week (Tuesday–Thursday).
Requirements:
- 5+ years of Product Marketing experience in B2B SaaS
- Experience marketing ITSM, IT Operations, DevOps, observability, cloud, cybersecurity, or enterprise infrastructure products
- Experience launching complex, multi-product platforms, including AI, machine learning, GenAI, Copilot, agentic AI, or other intelligent software capabilities
- Strong messaging and positioning skills with ability to simplify complex technical concepts, including AI, for business and technical audiences
- Strong bias toward creatively incorporating AI into product marketing workflows
- Experience leading cross-functional product launches from planning through execution
- Strong partnership with Product Management and Engineering teams
- Experience creating customer-facing content and sales enablement materials
- Customer-first mindset with strong market research and storytelling skills
- Excellent written and verbal communication skills
Nice to Have:
- Experience marketing a multi-product suite or platform, including consolidation or "better together" narratives
- Familiarity with enterprise AI adoption, AI agents, automation, or workflow platforms
- Experience marketing to IT administrators, IT leaders, or enterprise technology buyers
