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Salary: USD 125,000 - 0 / annual
First Due is seeking a Senior Product Marketing Manager to own end-to-end EMS product marketing strategy. The EMS market is the fastest-growing segment of First Due's business, and this role will scale the company's presence in this vertical.
Reporting to the Director of Product Marketing, you will serve as the company expert on all things EMS and the go-to resource for understanding the EMS market. You will combine strategic thinking with hands-on execution, partnering closely with Sales, Marketing, Product, Revenue Operations, and Customer Success.
Key Responsibilities:
- Own EMS product marketing end-to-end: market segmentation, personas, messaging and positioning, competitive intelligence, field enablement, pricing, packaging, and overall go-to-market strategy
- Successfully take First Due's portfolio of EMS products to market
- Build deep understanding of the industry, competitors, and market dynamics to guide product roadmap and GTM strategy
- Work closely with customers to understand value propositions and product gaps, feeding insights back to Product to inform roadmap decisions
- Develop clear, differentiated, and monetizable messaging and positioning
- Deeply understand all competitors and market dynamics
- Arm and enable sales with tools and content needed to succeed
- Plan, implement, and measure work to improve campaigns including launches, lead generation, pipeline, close rates, sales cycles, ASP, and awareness
First Due's mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.
Requirements:
- 4+ years of relevant B2B enterprise or vertical SaaS experience
- Experience entering new markets and scaling products in those markets
- Fierce sense of ownership and accountability
- Strategic, data-driven thinker with ability to work both independently and cross-functionally
- Growth mindset; not afraid to think big and take on risks
- Willingness to roll up your sleeves
- Strong work ethic and excitement about the mission
- Proven analytical skills and ability to assess opportunities and make decisions on ROI/advantages of programs and investments
- Exceptional verbal and written communication skills and proven ability to write about technology and the tech landscape
- Comfortable in fast-paced and changing environment
- BA/BS degree
Preferred Qualifications:
- Public safety or public sector experience
