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Wayve is building an AI platform for autonomous driving using embodied AI that learns directly from real-world experience. As Product Marketing Manager, you will lead the strategic positioning of Wayve's Embodied AI software products for automotive OEMs globally.
You will develop and execute a comprehensive product marketing strategy that drives demand, awareness, and positive perception of automotive products while establishing Wayve as a leading AI developer for assisted and automated driving. Working across Product & Strategy, Technical Business Development, Automotive, and Marketing teams, you will create compelling narratives and materials that communicate Wayve's unique value proposition to automotive OEMs, Tier 1 suppliers, and systems architects.
Key responsibilities include:
- Owning product positioning, messaging, and value propositions for Embodied AI products, translating complex AI and autonomous-driving technology into clear, differentiated, commercially relevant narratives
- Developing integrated marketing campaigns, content, and sales enablement that build awareness and trust while supporting pipeline growth
- Monitoring competitive landscape and working with technical and commercial teams to ensure positioning reflects both product capabilities and automotive market needs
- Crafting differentiated product narratives demonstrating how Wayve's technology enables L2+, L3, and L4 automation
- Defining clear value propositions across the product portfolio with unique selling points driving adoption
- Creating and executing integrated campaigns communicating product vision and technological leadership to automakers
- Developing content and promotional materials building trust in AI-driven driving automation
- Managing product-related marketing activities across website content, digital campaigns, blogs, thought leadership, partner co-marketing, and industry events
- Collaborating with Automotive and Technical Business Development teams to create sales enablement materials including presentations, competitive analyses, demos, and targeted campaigns
- Working closely with Engineering, Product Management, and Business Development to translate technical details into compelling customer-friendly messaging
- Developing internal training and product-knowledge resources ensuring teams understand value propositions and how they address industry challenges
Wayve operates a hybrid working model with main hubs in London, Sunnyvale, Yokohama, Herzliya, Vancouver, and Leonberg. The company offers core working hours allowing flexibility in scheduling, with opportunities to work hands-on in vehicle workshops and labs.
REQUIREMENTS:
- Proven expertise in strategic positioning, value proposition development, and product marketing within the automotive industry
- Strong knowledge of the full B2B marketing mix and its role in driving pipeline growth within complex, technical sales cycles
- Exceptional collaboration, communication, and project-management skills with keen attention to detail
- Ability to effectively prioritize and manage multiple workstreams while working cross-functionally with technical engineering teams and senior leadership
- Resilience and optimism when facing challenges, viewing setbacks as opportunities for growth
- Outstanding writing, editing, and content-development skills with ability to translate complex technical concepts into clear, compelling, customer-focused messaging
- Direct experience in the autonomous vehicle industry or with automotive software and AI applications is a plus
- Technical background is an asset
Note: The posting explicitly states "Not ticking every box? That's totally okay! If you're passionate about autonomy and keen to learn, we encourage you to apply even if you don't meet every requirement."
