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Salary: USD 120,000 - 150,000 / annual
Stepful is a workforce platform training healthcare workers at scale for America's largest health systems. Since 2021, Stepful has trained over 32,000 practice-ready healthcare workers and partners with half of the top 10 US health systems (NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, Walgreens). Backed by Y Combinator, Reach Capital, and AlleyCorp with a recent $55M Series C, Stepful was named the #1 EdTech company in the US by TIME for 2025.
You will own Stepful's B2B product marketing and content engine as it scales partnerships with health systems and employers. This is a hands-on, independent role reporting to the Director, Enterprise Marketing, with significant autonomy to run programs without close oversight.
Key responsibilities:
**Positioning & GTM Resources:** Own and maintain B2B positioning and messaging as programs and market evolve. Build and refresh GTM assets (pitch decks, one-pagers, battlecards, email templates) in partnership with the Workforce Solutions team.
**Content & Customer Proof:** Run case study production end-to-end, from partner interviews and approvals through publishing and distribution. Own the content calendar, maintaining steady cadence aligned with pipeline goals. Partner with Client Success, Product, and Learning to identify outcomes worth telling and translate program details into buyer-ready language.
**Demand Gen & ABM:** Build and run outbound and ABM sequences in Clay, including account list building, enrichment, and personalized multi-touch campaigns coordinated with sales. Own campaign and content performance reporting on a regular cadence, using results to inform testing priorities. Experiment with AI tools to accelerate research, content production, and personalization.
**Requirements:**
- 3+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging
- Track record of building sales enablement assets that sellers actually use and partnering closely with sales teams
- Experience producing customer case studies and running a content calendar at steady cadence
- Hands-on experience running ABM or outbound programs aimed at enterprise buying committees, including building sequences in Clay or similar tools
- Excellent writing skills; ability to make complex offerings clear and compelling for executive buyers
- Comfort with data: tracking funnel and campaign metrics, reporting clearly, and using results to change approach
- Ability to manage multiple workstreams with minimal day-to-day direction and flag risks/tradeoffs early
**Bonus:** Experience marketing to health systems, hospitals, or HR/workforce leaders; EdTech, workforce development, or healthcare background; first product marketer at Series B–D startup; HubSpot or marketing automation/CRM experience.
