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Salary: USD 180,000 - 200,000 / annual
SecurityScorecard is the global leader in cybersecurity ratings, continuously rating over 12 million companies across 64 countries. The company's patented technology is used by 25,000+ organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting. Headquartered in NYC with 200+ employees globally, SecurityScorecard has raised over $110M and is backed by investors including Silver Lake Waterman, Moody's, Sequoia Capital, GV, and Riverwood Capital.
As Product Marketing Manager, you will own how SecurityScorecard's products are positioned, launched, and sold. You will serve as the bridge between Product, Sales, and the market, translating complex cyber risk capabilities into clear, differentiated stories that win deals. You will partner closely with Product Management, Sales, Customer Success, Demand Generation, and Content teams.
Key responsibilities include:
- Develop positioning, messaging, and value propositions for the platform, including security ratings, supply chain detection and response, and attack surface and third-party risk capabilities
- Lead go-to-market planning and execution for product launches and major releases, from internal readiness through external campaigns
- Build sales enablement assets including battlecards, pitch decks, talk tracks, demo narratives, and objection handling; train sellers and partners
- Maintain competitive intelligence and win/loss analysis; keep competitive positioning current as the market shifts
- Conduct buyer, persona, and market research to sharpen differentiation and identify new opportunities
- Act as the voice of the market to Product, translating customer, sales, and analyst feedback into roadmap input
- Create web, content, and campaign collateral explaining product value to CISOs, security practitioners, procurement leaders, and executives
- Brief industry analysts and support analyst evaluations alongside Analyst Relations
- Define and report on KPIs such as launch impact, sales-asset adoption, pipeline influenced, and win rate
Requirements:
- 4 to 7 years of B2B SaaS product marketing experience with a track record of successful launches and sales enablement
- Experience in cybersecurity, risk, or enterprise software strongly preferred
- Exceptional writing, messaging, and storytelling skills with the ability to make technical concepts clear and compelling
- Strong competitive analysis and market research skills
- Proven ability to collaborate cross-functionally and influence without direct authority
- Analytical mindset, comfortable using data to measure impact and guide decisions
- Proficiency with tools such as Salesforce, HubSpot, Marketo, and a sales enablement platform
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
Preferred Qualifications:
- Familiarity with third-party risk management (TPRM), GRC, or cyber risk quantification markets
- Experience working with industry analysts such as Gartner and Forrester
