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Salary: USD 150,000 - 175,000 / annual
Maven Clinic, the world's largest virtual clinic for women and families, is seeking an experienced Product Marketing Manager to join its GTM Narrative Team. Maven partners with 2,300+ employers and health plans to deliver comprehensive women's and family health programs spanning fertility, maternity, parenting, pediatrics, and menopause care.
In this role, you will drive Maven's growth strategy by defining and executing go-to-market approaches for key market segments and channels. You'll lead the development of sales playbooks for new and existing verticals, collaborate with Sales and Demand Generation teams on targeted campaigns, and create impactful sales enablement content.
Key responsibilities include:
- Partner with Product Management to validate new product concepts through customer research and data analysis, translating insights into effective sales strategies
- Lead end-to-end product launches, managing positioning, messaging, launch assets, and cross-functional coordination
- Develop and maintain sales presentations, playbooks, battlecards, one-pagers, and case studies
- Create payer-, employer-, and partner-facing collateral supporting commercial conversations
- Lead enablement sessions for Sales and Go-to-Market teams on new materials
- Support RFP and proposal processes with messaging and subject matter expertise
- Serve as primary point of contact for ad hoc sales deal support and renewal/QBR assistance
- Contribute to Maven's core narrative and messaging, including message-testing initiatives
- Evangelize solutions at conferences, trade shows, and to analysts and prospective customers
The role is hybrid, with primary operations from the New York Metropolitan area. NYC-based team members work onsite three days per week (Tuesday-Thursday). Those in Boston, DC, Chicago, Seattle, and San Francisco attend monthly Work Together Days in their respective cities.
Requirements:
- 4+ years of product marketing experience, with preference for sales enablement or product strategy background
- Proven success driving all stages of the sales process
- Demonstrated ability to collect and use customer insights to drive strategic decisions
- Strong presentation skills with design sensibility
- Experience inspiring, influencing, and communicating effectively with diverse stakeholders
- Entrepreneurial spirit and approach to work
- Experience partnering with C-Suite executives on storytelling for public speaking
- Ability to position innovative products and craft compelling sales narratives
- Comfort with data collection and analysis from multiple sources
- Business development experience preferred
- HealthTech or WorkTech experience preferred
Active US work authorization required.
