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Product Marketing Manager

MaintainX - Austin, TX, United States - In-office - posted 2026-10-09

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MaintainX, a mobile-first work execution platform for industrial and frontline teams (now part of Autodesk Operations Solutions), is seeking a Product Marketing Manager to own go-to-market strategy for assigned product pillars. You will report to the Director of Product Marketing and work closely with one to three product managers and their engineering teams, shepherding products from alpha through public beta to general availability. Your core responsibilities include: - Own end-to-end launch planning and execution for mid-tier (P2) products, and lead major workstreams on flagship (P1) launches to ensure sales and customer teams are fully prepared at launch. - Develop messaging, positioning, and product naming in partnership with product managers to translate technical capabilities into clear value propositions for both buyers and frontline technicians. - Create launch collateral, video scripts, and enablement materials that accelerate sales cycles and customer adoption. - Collaborate with Demand Generation on campaign messaging and review all market-facing communications. - Leverage analytics tools, customer conversations, and market research to understand buyer personas and own adoption metrics reviewed weekly with your product counterpart. Within 6–12 months, you should be recognized across product, sales, and marketing as the authority on your assigned products. You'll have autonomy to set strategy with your product counterpart and bring data-driven recommendations to leadership. Priorities shift quarterly based on business needs. MaintainX serves 13,000+ customers including Duracell, McDonald's, Shell, DHL, and Volvo, managing 13.9 million assets and 79.5 million completed work orders. The company joined Autodesk in August 2026 as part of the Operations Solutions organization, which unifies design, make, and operate phases of the asset lifecycle. REQUIREMENTS: Must-haves: - 2–4 years in product marketing or closely related role (sales enablement, sales, or marketing) - Demonstrated experience taking a product launch from planning through release, with ability to articulate what worked and what didn't - Strong written and verbal communication skills; confidence presenting to sales, product, and executive audiences - Experience working with go-to-market teams before and after the sale - Comfort using analytics and data tools (Tableau, Databricks, Salesforce) to monitor customer adoption and performance - Systems thinking: ability to understand interconnected business processes and map multiple moving parts - Receptiveness to feedback, accountability, and judgment about when to advocate vs. align Nice-to-haves: - Background in manufacturing, industrial, or asset-intensive industries - Experience marketing B2B software or AI products

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