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Keyfactor is the leader in trust infrastructure for AI and machines, helping enterprises and government agencies manage cryptographic identities that safeguard digital interactions. The company is seeking a Product Marketing Manager to develop and execute product marketing strategies for assigned solutions within their Trust Control Plane.
In this role, you will develop comprehensive product marketing plans that define priority buyers, use cases, market requirements, and growth opportunities. You will build deep understanding of customers, competitors, and market trends through research, customer conversations, and win-loss analysis. Working closely with Product, you will bring customer and market insights into product decisions, supporting validation, launch readiness, and adoption.
Key responsibilities include developing differentiated positioning and messaging that translates technical capabilities into clear business value, planning and executing go-to-market launches for new products and capabilities, and creating sales tools and enablement content. You will partner with Revenue Marketing and Customer Marketing to support acquisition, cross-sell, and expansion programs. You will also track launch performance, pipeline impact, content utilization, and competitive outcomes to drive continuous improvement.
This is a strategic role requiring fluency across customer conversations, product and business strategy, technical subject matter, and commercial execution. You will report to the Vice President of Product & Customer Marketing and collaborate extensively with Product, Sales, Marketing, and Customer Success teams.
REQUIREMENTS:
• 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions
• Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations
• Strong writing and storytelling skills, with ability to make complex technical concepts clear to both technical practitioners and business decisionmakers
• Hands-on experience across core product marketing disciplines: positioning and messaging, product launches, sales enablement, content development, and cross-functional project leadership
• Strong project management skills, managing multiple priorities and coordinating cross-functional contributors
• Analytical and commercially minded, using performance data and customer feedback to evaluate results and improve execution
• Collaborative and proactive, building strong relationships across Product, Sales, Marketing, and Customer Success
• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or technical enterprise software is an advantage
• Must be legally authorized to work in the United States
