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Blockaid is an onchain security platform trusted by Coinbase, MetaMask, Uniswap, Stellar, Kraken, and World App. The company monitors, detects, and responds to threats across the blockchain ecosystem and has scanned billions of transactions, blocked tens of millions of attacks, and protected over $100 billion in user funds. Founded by former Israeli cyber intelligence operatives and backed by Sequoia, Cyberstarts, Greylock, Google Ventures, Ribbit, and Variant, Blockaid is building the security infrastructure that enables onchain operations at scale as DeFi adoption accelerates and traditional financial institutions expand their blockchain initiatives.
You will be the third Product Marketing Manager, co-owning how Blockaid positions and communicates its security platform to audiences shaping the future of onchain finance—from DeFi protocols and crypto-native builders to compliance, risk, and innovation teams inside traditional financial institutions moving onto the blockchain. You'll combine fluency with blockchain technology, DeFi protocols, and crypto markets with the evolving regulatory and infrastructure landscape.
Key responsibilities include:
- Conduct deep market, customer, and competitive research across crypto-native and traditional finance segments, including protocols, L1/L2 ecosystems, exchanges, custodians, and financial institutions building blockchain infrastructure
- Define and own messaging and positioning for Blockaid's platform and products, tailored to distinct ideal customer profiles
- Translate market insights and customer learnings into campaigns, content strategies, and product narratives that drive pipeline and expand awareness
- Develop high-impact sales enablement materials including battlecards, pitch decks, one-pagers, and objection-handling guides
- Serve as the internal expert on digital asset transformation within traditional finance institutions, including regulatory developments, infrastructure build-outs, and security requirements
- Partner with Product Management on go-to-market strategy for new features and launches, bringing customer and market perspective into roadmap prioritization
- Lead product launches end-to-end: positioning, messaging, content, and cross-functional coordination
- Build and maintain a competitive intelligence program covering direct security competitors and adjacent players in the onchain infrastructure space
- Work with cross-functional stakeholders to inform and refine pricing and packaging models as the platform evolves
This is a hybrid role based out of the NYC office. The company is unable to offer sponsorship or relocation.
REQUIREMENTS:
- 3–5 years of experience in product marketing, product management, or related roles in a B2B SaaS environment or within the web3 ecosystem (bonus points for cybersecurity or crypto-native company experience)
- Analytical, first-principle thinker with experience developing and executing product launches and go-to-market campaigns with measurable outcomes
- Ability to own internal relationships and translate complex technical concepts into clear, compelling narratives for both technical and non-technical audiences
- Credibility speaking with market builders and security teams
- Familiarity with how financial markets operate and ability to develop deep fluency in DeFi, including lending protocols, AMMs, bridges, liquidity pools, and smart contract ecosystems
- Strong sales enablement instincts; proactive collaboration with sales enablement team
- Excellent written communication skills (crisp one-pagers, sharp competitive briefs, compelling blog posts)
- Past startup experience ideal; comfort operating in fast-moving, lean environments with ambiguous requirements
- Ability to onboard quickly, raise red flags, ask questions, and take ownership
