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Paraform is an AI-powered recruiting marketplace connecting companies with specialized recruiters and AI agents to fill roles faster and more accurately. As Product Marketing Lead, you will own Paraform's market positioning and messaging across a two-sided audience of companies and recruiters.
You will partner closely with the VP of Marketing, founders, Product, and Sales to develop sharp positioning, differentiated messaging, and disciplined go-to-market execution as the company scales through Series C and beyond. You will start as a hands-on individual contributor and build the PMM team over time.
Key responsibilities include:
- Define Paraform's category narrative and develop differentiated positioning across key personas (talent leaders, founders, recruiters)
- Own persona depth and segmentation by company size, vertical, and agency type to inform targeting and messaging
- Translate product capabilities into clear buyer value and refine messaging based on customer insight and competitive intelligence
- Own product launch strategy and execution from beta through full GA, partnering with Product on roadmap priorities
- Build sales and GTM enablement including pitch decks, battlecards, ROI calculators, case studies, and competitive talk tracks
- Oversee messaging across the website, thought leadership, and customer stories to shape executive narrative for speaking, PR, and industry presence
- Define metrics for PMM impact on revenue and adoption, and report to leadership
- Hire and develop a high-performing PMM team over time
Success means Paraform has a clear, opinionated narrative in the recruiting market; Sales wins more deals through sharp positioning and enablement; product launches are orchestrated and drive measurable adoption; and the PMM function becomes a force multiplier across the company.
Paraform is backed by Scale, Felicis, A*, BOND, Liquid 2, DST Global, and founders of YouTube, Instacart, and Canva. The company 8x'd revenue last year and partners with industry leaders including Decagon, Palantir, Rippling, Abridge, and Hightouch.
REQUIREMENTS:
- 5+ years of product marketing experience at a B2B SaaS company
- Proven track record owning positioning and messaging for complex B2B products (category narrative, not just feature-level launches)
- Experience leading end-to-end product launches with measurable impact on pipeline, adoption, or revenue
- Exceptional writing and storytelling skills; ability to translate technical products into clear narratives for web, sales, and executive audiences
- Strong sales partnership instincts and track record building enablement that moves win rates
- Deep customer curiosity; learning from sales calls, customer interviews, and market research
- Comfort operating in ambiguity with minimal infrastructure; energized by setting direction from first principles
PREFERRED:
- Experience marketing to talent, recruiting, or HR audiences
- Experience launching AI-powered products
- Experience building and scaling a PMM team
