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Hisense USA is seeking a Product Marketing Assistant Manager to support product positioning, messaging, and feature communication for assigned products and categories. This role bridges headquarters and R&D product information with U.S. market messaging, translating technical details into clear, compelling narratives for consumers and retail partners.
Key responsibilities include developing product content, value propositions, and marketing materials; conducting competitive research and gathering marketplace insights; and supporting new product introduction (NPI) planning and launch coordination. You will maintain product information databases, launch timelines, and documentation; prepare launch toolkits, product briefs, presentations, and training materials; and ensure consistent messaging across packaging, product detail pages (PDPs), retailer content, and sales materials.
This is a cross-functional coordination role. You will work closely with Channel Marketing on product launches and retail programs, E-commerce on PDP accuracy and content updates, Training teams on product materials, PR teams on product information and launch support, and Sales teams on product information and selling materials. You will track launch readiness, follow up on deliverables, monitor product performance and sell-through data, track customer reviews, and monitor competitor activities.
The role involves supporting special projects and other product marketing initiatives as assigned, with occasional travel as business needs require.
REQUIREMENTS:
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3+ years of experience in product marketing, marketing, sales support, project coordination, or related functions
- Strong organizational, communication, and project coordination skills
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Basic understanding of marketing principles, retail channels, and consumer products
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment
- Strong attention to detail and willingness to learn
- Ability to travel occasionally as business needs require
PREFERRED:
- Experience in consumer electronics, home appliances, technology products, or related industries
- Familiarity with Amazon, Walmart, Best Buy, Costco, or other major retail channels
- Experience working with cross-functional or global teams
- Experience supporting product launches, marketing programs, or cross-functional projects
