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Airtable is a no-code platform used by 500,000+ organizations (80% of Fortune 100) to build custom apps and automate business processes without writing code. The company is seeking a Product Manager to own the full user funnel from signup through sustained engagement, with a mandate to fundamentally reimagine the onboarding and activation experience.
The role focuses on leveraging AI to create personalized setup and onboarding paths tailored to each user's role, use case, and intent—moving beyond generic tours and template galleries. You'll own the complete user journey, understanding who customers are and what they're trying to accomplish, then designing experiences that meet them where they are.
Key responsibilities include:
- Owning the full funnel from signup through sustained engagement with a reimagination mandate
- Deeply understanding user segments and designing experiences that drive success
- Leading AI-powered personalization across setup, in-product guidance, and re-engagement campaigns
- Building a rigorous experimentation practice with fast learning cycles
- Partnering cross-functionally to ship cohesive, adaptive experiences
You should have 4-8 years of product management experience with meaningful time in activation, onboarding, or retention. The ideal candidate is customer-obsessed, thinks across the full user lifecycle (not just first-session conversion), is rigorous about measurement and experimentation, and can balance ambitious vision with pragmatic execution. Strong communication skills are essential for aligning teams around shared roadmaps and making compelling cases for bold bets.
