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Sierra is a leading platform for customer-facing AI agents serving major brands including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank. The company is headquartered in San Francisco with growing offices across North America, Europe, and Asia.
You will join Sierra's legal team as Product Counsel, reporting to the Associate General Counsel for Product and Privacy. This is a core legal role focused on providing end-to-end product counseling for AI and emerging technologies.
Key Responsibilities:
Product Legal Support: Provide comprehensive legal counsel to Product and Engineering teams from concept through launch across Sierra's agent platform and new products. Work closely with Engineering to integrate compliance and privacy-by-design principles and AI transparency measures into product development. Advise customer-facing Agent Development teams on legal requirements for product features, including consumer protection, telecommunications (voice and messaging), and industry-specific requirements for regulated customers. Develop scalable product review processes, launch checklists, and self-serve guidance to enable rapid product iteration.
Regulatory & AI Governance: Advise on emerging AI-specific regulations and their applicability to Sierra's products. Partner with the privacy team to implement AI governance policies and frameworks ensuring responsible AI deployment. Monitor legal developments affecting AI products and advise product leadership on risks, trends, and design implications.
You will be a trusted legal partner embedded with product and engineering teams, helping shape how Sierra's products go to market responsibly while balancing legal risks with business objectives in a fast-moving environment. The role requires comfort with ambiguity, dynamic problem-solving, and the ability to thrive in a collaborative, high-intensity startup culture.
Requirements:
- 4+ years of legal experience combining large international law firm and in-house tech company experience
- Experience advising product and engineering teams on new product development, ideally involving AI/ML, communications, or platform products
- Working knowledge of legal domains touching product development: privacy (GDPR, CCPA), AI regulatory frameworks (EU AI Act, NIST AI Risk Management Framework), consumer protection, and IP
- Ability to partner with technical teams to understand all aspects of Sierra's product offering
- Strong analytical skills balancing legal risks and business objectives in fast-moving environments
- Strong verbal and written communication skills partnering with legal and non-legal stakeholders
- Strong work ethic with attention to detail and high standards
- Team-oriented mindset aligned with Sierra's collaborative culture
Preferred Qualifications:
- Experience with voice/telephony products and related regulatory regimes (TCPA, state call recording laws)
- Experience counseling on products sold into regulated industries (healthcare, financial services)
- Familiarity with machine learning models and associated risks
- Previous experience developing trust and safety or responsible AI programs
- Startup experience and comfort with rapid iteration and ambiguity
