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Salary: GBP 81,300 - 102,900 / annual
NextRoll is seeking a Principal Strategic Account Executive to join its New Business Sales team, reporting to the Managing Director, EMEA Revenue. You will own the full sales cycle from self-generated pipeline through negotiation and close, identifying high-value opportunities and engaging senior decision-makers to win strategic advertisers and agencies across the UK and wider EMEA market.
In this senior individual contributor role, you will position NextRoll's AdRoll platform across CTV, DOOH, display, audio, and addressable TV channels. You'll combine strong industry relationships with prospecting, consultative selling, and deep programmatic expertise to create new opportunities, win net-new logos, and grow investment into NextRoll's fastest-growing channels.
Key responsibilities include:
- Own the full sales cycle for strategic opportunities, from prospecting and pipeline creation through commercial negotiation and close
- Build and convert self-generated pipeline with a strong focus on net-new logos
- Develop trusted relationships with senior marketing, media, advertising, and agency decision-makers, building consensus across complex, multi-stakeholder buying groups
- Identify opportunities to shift and grow customer media investment across CTV, DOOH, display, audio, linear, and/or addressable TV
- Bring strong understanding of programmatic and ad tech to customer conversations, translating complex media capabilities into clear commercial outcomes
- Lead with a consultative approach, understanding customer business challenges and developing strategic, differentiated proposals
- Partner with Solutions, Marketing, and Customer Success to develop, position, and close high-value opportunities
- Create compelling commercial business cases and confidently negotiate with senior stakeholders
- Maintain disciplined pipeline management, forecasting, and CRM hygiene
- Consistently achieve and exceed new business revenue targets while contributing to EMEA go-to-market strategy evolution
You will work closely with Solutions, Marketing, and Customer Success teams to develop compelling solutions, navigate complex buying processes, and deliver meaningful new business revenue.
REQUIREMENTS:
- 8+ years of experience in ad tech and/or media sales, with experience selling across multiple media channels and deep expertise in one or more of CTV, DOOH, display, audio, linear, or addressable TV
- Experience selling from the platform side of the ecosystem, ideally with a DSP, SSP, or other ad tech platform, rather than primarily selling media-owner inventory
- Strong understanding of programmatic advertising, including buying models, targeting, measurement, data, and the broader digital media ecosystem
- Proven track record of self-generating pipeline and winning net-new business, with clear evidence of consistently achieving or exceeding revenue targets
- Strong outbound prospecting skills and ability to turn cold or underdeveloped relationships into meaningful commercial opportunities
- Demonstrated ability to sell consultatively and strategically, connecting media solutions to business objectives
- Comfortable navigating complex organisations, multiple stakeholders, and senior-level buying processes
- Strong commercial judgement, negotiation skills, and executive presence
- Credibility with sophisticated advertisers, agencies, and media buyers, with ability to challenge thinking and introduce new approaches
- Highly self-directed and accountable, with ability to operate effectively in a fast-moving, evolving environment
