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Salary: USD 295,250 - 345,040 / annual
Roblox is seeking a Principal Software Engineer to lead the development of a first-of-its-kind ads system within the Roblox Game Engine. This is a foundational role in building a multi-billion dollar ads business from the ground floor, with a strong emphasis on performance, user experience, and community respect.
You will help architect and develop new ad formats and integrations (starting with video), contribute to the design of systems that scale across all Roblox experiences, and work closely with cross-functional teams to deliver thoughtful, community-respecting ad solutions. The role involves building robust, production-quality systems while maintaining the exceptional user experience that Roblox is known for.
Roblox operates a platform where tens of millions of people daily explore, create, play, learn, and connect in 3D immersive digital experiences. The company is on a mission to connect a billion people with optimism and civility, and this ads initiative represents a critical new revenue and engagement pillar.
The Ads User Experience team is dedicated to developing cutting-edge software and integrations that facilitate ads on Roblox. You'll be working at the intersection of game engine architecture, performance optimization, and user-centric design.
REQUIREMENTS:
- 6+ years of experience working in deep, complex C++ codebases on challenging technical problems
- Strong background with app metrics, analytics, or data science, with the ability to interpret and act on insights
- High standards for accuracy and deep understanding of reliable data systems
- Proven ability to build and maintain robust, production-quality systems
- Eagerness to learn and stay at the forefront of emerging technologies
WORKPLACE: Onsite Tuesday, Wednesday, and Thursday at San Mateo headquarters, with optional presence on Monday and Friday.
