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FYUL (formed in 2024 through the merger of Printful, Printify, and Snow Commerce) is seeking a Principal Product Manager to lead strategy and product direction for Printify Sales Experience — the merchant-success layer that helps merchants convert intent into commercial activity and build sustainable growth behaviors.
You will manage a team of two product managers and drive outcomes across multiple squads and functions. This is a product leadership role with company-level impact, requiring you to pair systems thinking with strong commercial and execution judgment.
Key Responsibilities:
Strategy & Business Ownership: Define and evolve the Sales Experience product strategy end-to-end, owning the merchant-success problem from activation through first sale, early GMV, and retention. Set the North Star and KPI tree, understanding how the journey should differ by merchant segment (starting with Shopify while architecting for reuse across other sales channels). Build deep understanding of merchant progression using research, behavioral data, cohort analysis, and experimentation. Continuously reprioritize, killing low-confidence ideas and making explicit trade-offs between near-term gains and compounding capabilities.
AI-Led Merchant Success: Shape how AI drives the Sales Hub experience as a context-aware system (not a generic assistant) using merchant, catalog, and behavioral data to guide next steps. Explore and validate experiences such as personalized onboarding, next-best-action recommendations, and proactive interventions. Define where gamification genuinely changes behavior versus adding superficial engagement. Partner with Engineering, Data, and AI/ML teams on feasibility, cost, trust, and scalability, ensuring AI initiatives tie to measurable outcomes.
Cross-Domain Execution & Commercial Leadership: Translate strategy into phased initiatives with clear outcomes, scope, dependencies, and decision gates. Lead complex trade-offs without defaulting to escalation, and build post-launch discipline. Make data a decision-making tool by building rigorous understanding of funnels, cohorts, and economics. Connect product investment to commercial outcomes (GMV, retention, LTV) and be explicit about opportunity cost.
Organizational Leverage: Act as a trusted partner to senior leadership on merchant growth and AI strategy. Balance individual contribution with coaching and mentoring Product Managers, creating reusable frameworks so the organization improves at solving merchant-success problems.
What Success Looks Like: Sales Experience has a clear multi-year strategy, merchant segmentation, KPI tree, and prioritized roadmap understood across teams. More high-intent merchants progress from onboarding to first sale and early GMV with measurable improvement. AI-driven guidance shows repeated, measurable value and becomes increasingly personalized. Shopify proves the model with capabilities becoming reusable across other channels. Cross-team initiatives run with clear ownership and decision rights. Senior leaders rely on your judgment for merchant growth decisions, and PMs grow through your coaching.
Requirements:
- Extensive Product Management experience in high-growth SaaS, marketplace, e-commerce, creator economy, or platform businesses, with a track record of driving significant customer and commercial impact across complex, multi-squad domains
- Deep expertise in activation, onboarding, retention, growth loops, and experimentation, plus strong AI product judgment — able to distinguish real customer value from technology-led novelty
- Advanced analytical skills (funnels, cohorts, segmentation, KPI trees, opportunity sizing) and strong commercial judgment connecting product decisions to GMV, revenue, retention, or LTV
- Proven ability to operate in highly ambiguous problem spaces, think in systems, and lead cross-functionally — aligning senior stakeholders around difficult trade-offs
- Strong technical fluency to partner with Engineering, Data, and AI teams, plus excellent written and verbal communication for both executive and delivery audiences
- Demonstrated experience leading and coaching Product Managers, enabling them to succeed and grow
- A plus: background with Shopify, Etsy, TikTok Shop, or other merchant/seller-ecosystem platforms
