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Vida Health is a virtual, personalized obesity care provider combining evidence-based treatment with a team of Obesity Medicine-Certified Physicians, Registered Dietitians, Expert Coaches, and Licensed Therapists. The company serves hundreds of thousands of members across clinical and behavioral programs, trusted by Fortune 100 companies, major national payers, and large providers.
You will own the strategy and execution of Vida's member-facing product, driving engagement, retention, and health outcomes. Reporting to the Director of Member Experience, you will be the most senior product thinker for the member experience—a hands-on individual contributor role with no direct reports. You will set direction for the member experience while also executing: running the backlog, analyzing data, designing experiments, and shipping improvements.
Key responsibilities include: owning the vision and strategy for member experience tied to Vida 2.0 (personalized, clinically intelligent interventions); shaping prioritization and making hard tradeoffs between near-term and next-generation investments; setting member experience OKRs and holding yourself accountable to outcomes; leading competitive and market analysis; owning the backlog and roadmap end-to-end (home screen, logging, goal setting, content, care team interactions); maintaining high product quality and bug triage; working with Engineering and Design on velocity and technical tradeoffs; turning client requests into well-scoped product work; leading complex cross-functional launches with Clinical teams; owning member experience metrics (engagement, retention, churn, activation, NPS); performing hands-on SQL and analytics using Looker and PostHog to identify friction points and opportunities; building and maintaining dashboards with regular data review cadence; designing, running, and interpreting complex experiments from A/B tests to personalization trials; defining success metrics and challenging vanity metrics; sizing opportunities credibly for prioritization; planning and running user research (moderated testing, concept validation, prototype testing); pulling together behavioral data, research, clinical input, client needs, and competitive analysis; building member empathy across the company through storytelling; driving alignment with Clinical, Customer Success, Marketing, and exec stakeholders; coordinating with Client and Provider product groups on enrollment-to-experience transitions; and setting the standard for great product work at Vida, especially in analytics, experimentation, and discovery.
REQUIREMENTS:
- Bachelor's degree minimum
- 10+ years of product management experience, including 5+ years owning consumer or patient-facing digital products
- Proven record of measurably improving engagement, retention, or activation at scale through both shipped products and strategy
- Strong hands-on analytics skills: write SQL yourself, fluent in product analytics tools (Looker, PostHog, Amplitude, or similar), advanced experiment design and analysis
- Experience owning a product's whole lifecycle from discovery and scoping through shipping, measuring, and iterating, while setting long-term direction
- Experience influencing exec and company-level decisions without formal authority
- Experience with personalization, recommendation systems, or AI/ML-powered product features
- Exceptional writing and communication skills for execs, clinicians, engineers, and clients
- Comfortable in fast-moving, ambiguous environments where you define and solve problems
PREFERRED:
- Healthcare or digital health experience (chronic care, telehealth, behavior change programs, GLP-1 management, or similar)
- Deep familiarity with behavioral design frameworks (BJ Fogg, COM-B, habit formation, nudge theory)
- B2B2C product experience balancing end-user and enterprise client needs
- React Native or mobile app development workflow experience
