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Samba TV is a media intelligence company that aggregates real-time consumer attention data across screens and platforms, with consent from over a billion people. The Principal, Insights & Innovation role is a senior individual contributor position that combines deep data science, statistical expertise, and business acumen to develop next-generation solutions and thought leadership in media intelligence.
Responsibilities include designing and building cutting-edge applications and solutions across behavioral and contextual targeting, media planning and insights, measurement, activation, and optimization. The role leverages Samba's proprietary data asset alongside customer discovery, industry trend analysis, and competitive intelligence to create personalized, interactive applications that move beyond one-size-fits-all interfaces. The position incorporates emerging technologies including AI and agentic workflows to deliver solutions that anticipate market direction rather than react to current conditions.
The Principal operates within the Insights & Innovation team and serves as a bridge between internal stakeholders (Sales, Product, Engineering, Marketing) and external customers. This requires strong communication skills, the ability to translate complex data insights into actionable business recommendations, and a forward-thinking mindset about where the media intelligence market is evolving.
The ideal candidate brings expertise in data analysis and statistical modeling, familiarity with media and entertainment industry dynamics, and a track record of developing innovative solutions that drive business value. Experience with AI/ML applications, product thinking, and cross-functional collaboration is expected. The role offers the opportunity to shape the future of media intelligence at a company with a unique, high-value data asset.
