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Salary: USD 175,000 - 250,000 / annual
Zscaler is seeking a Principal, Field Marketing leader to own go-to-market strategy and pipeline generation for the Healthcare vertical across the Americas. Reporting to the VP of Field Marketing, you will serve as a strategic partner to sales leadership, architecting integrated campaigns and high-touch customer experiences designed to accelerate pipeline velocity, penetrate strategic accounts, and expand Zscaler's Zero Trust security footprint across healthcare provider organizations.
Key Responsibilities:
- Own the Americas Healthcare Marketing Plan, defining vertical field marketing strategy, landing the Zscaler narrative in-market through regional activations, and managing an execution calendar aligned to revenue targets
- Design, deploy, and optimize multi-touch integrated campaigns and Account-Based Marketing (ABM) strategies to engage hospital buying committees and drive deal progression
- Curate high-touch CXO programs and lead field marketing activation strategy at major healthcare industry events (HIMSS, CHIME, ViVE)
- Own and track the vertical marketing scorecard, leading regular pipeline reviews and Quarterly Business Reviews (QBRs) with sales and marketing leadership to share data-driven insights
- Act as a strategic owner with accountability for outcomes, navigating between high-level vertical strategy and hands-on execution
- Partner closely across sales and marketing to achieve shared goals, embracing open feedback and candid communication
About the Company:
Zscaler (NASDAQ: ZS) is a cloud security leader that accelerates digital transformation through its Zero Trust Exchange platform. The platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications. Distributed across 200+ public data centers globally, it is the world's largest in-line cloud security platform. The company is building an AI-native enterprise where human potential is amplified by machine intelligence.
Requirements:
- 8–10+ years of B2B field marketing, demand generation, or solutions marketing experience, ideally in enterprise software, cloud, or cybersecurity
- Significant experience marketing directly into Healthcare provider organizations, including Health Systems, IDNs, and Hospitals
- Demonstrated track record of building trusted partnerships with enterprise sales leaders
- Hands-on experience with modern MarTech stacks, including Salesforce, Marketo, Demandbase/6sense, and Definitive Healthcare
- Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience
- Demonstrated curiosity and active exploration of AI tools, with proven history of integrating new technologies to enhance workflows
- Deep familiarity with healthcare decision-making structures and industry compliance frameworks (HIPAA, HITECH) preferred
- Proven ability to leverage data and buyer intent signals to drive high-converting campaigns
- Outstanding written, verbal, and presentation skills with proven executive presence
