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Lokal is a house of focused apps serving Tier-2/3+ India with products spanning edutainment (GyanTV), matrimony, agri-consulting, local jobs, community, emotional well-being, astrology, and advisory services. The company operates as a discovery and access platform combining local-language internet, deep Bharat insight, and AI. Backed by Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital, Lokal is building for India's underserved markets.
You will join as a Performance Marketing Specialist focused on driving user acquisition for GyanTV, Lokal's edutainment and skill-learning platform in regional languages. This is a high-ownership role where you will own, manage, and scale paid marketing campaigns across Meta Ads and Google Ads platforms.
Key responsibilities include executing end-to-end performance marketing campaigns focused on user acquisition; optimizing CPI/CAC-based campaigns to hit acquisition targets; analyzing campaign data and providing actionable insights; collaborating with creative, product, and analytics teams; monitoring campaign funnels to identify and fix drop-offs; and ensuring budget efficiency while scaling performance. You will directly impact user acquisition and growth metrics for a fast-growing Bharat-focused product.
The role offers hands-on experience scaling a product in a high-growth startup, direct exposure to performance marketing strategy at scale, cross-functional collaboration across product, content, analytics, and growth teams, and a fast-paced, learning-driven environment.
Requirements:
- Minimum 1 year of experience in app-based performance marketing campaigns
- Hands-on experience running Meta and Google Ads campaigns
- Understanding of CPI/CAC models and performance-driven marketing
- Familiarity with mobile measurement partners (MMPs) such as Appsflyer and Adjust
- Strong analytical skills with attention to detail
- High ownership mindset and accountability
- Excellent communication and teamwork abilities
