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Performance Marketing Specialist

Heidi Health - Remote - Remote - posted 2026-10-12

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Heidi Health is an AI-powered healthcare platform that has scaled to support 2.8 million patient sessions per week across 190+ countries in 110 languages and 200+ specialties. The company has grown ARR from $1M to $50M in two years and recently raised $340M in Series C and growth funding. You will build and execute ecommerce performance marketing campaigns for Heidi Remote, a consumer-facing product line. This role sits within the growth team and owns the full lifecycle of digital channel performance across Meta, Google, TikTok, native platforms (e.g., Outbrain), Amazon, and other marketplaces. Key responsibilities: - Plan campaigns and promotional calendars in collaboration with the growth team, defining offers, bundles, and promotions - Manage and optimize ad accounts across Meta Ads, Google Ads, native networks, TikTok Ads, and Amazon Ads - Set up and optimize marketplace storefronts, particularly Amazon - Brief creative teams on UGC, product photography, and video needs - Partner with affiliates and key partners to drive sales - Report on performance metrics including spend, CPA, ROAS, AOV, and GMV You will work remotely from the Philippines with hours overlapping the Australian business day to collaborate live with growth, product, and creative teams. The role is highly preferred for candidates in or near metro Manila. Heidi's culture emphasizes building for long-term impact, leading proactively, following evidence, owning outcomes end-to-end, iterating rapidly, and understanding clinician workflows. The company values sustainable performance and mental health, operating on outcomes over process. Benefits include ₱15,000 annual L&D budget, ₱3,000/month health and wellness allowance, ₱10,000 home office budget, 26 weeks paid primary parental leave, 18 weeks paid secondary parental leave, fertility support up to ₱150,000, four weeks work-from-anywhere annually, and comprehensive HMO coverage for employee and up to two dependents. REQUIREMENTS: - Hands-on performance marketing experience across Meta, Google, and TikTok Ads and other ad platforms - Experience setting up and running marketplace stores (e.g., Amazon) - Track record of planning campaigns and offers - Strong knowledge of ecommerce metrics (CPA, ROAS, AOV, GMV) NICE TO HAVE: - Startup or tech industry experience - Physical product ecommerce experience

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