SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Lokal is a house of focused apps serving Tier-2/3+ India across categories including edutainment, matrimony, agri-consulting, local jobs, social community, emotional well-being, astrology, and advisory services. The company operates as a discovery and access platform combining local-language internet, deep Bharat insight, and AI. Backed by Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital, Lokal is building products that impact millions of users across India.
As a Performance Marketing Specialist for AstroLokal, you will own end-to-end paid acquisition and drive user growth across the product ecosystem. You'll be responsible for scaling campaigns, improving marketing efficiency, and identifying new growth opportunities through experimentation and data-driven decision-making.
Key responsibilities include:
- Owning lead generation and user acquisition targets for AstroLokal
- Planning, launching, and optimizing campaigns across Meta Ads, Google Ads, and other paid acquisition platforms
- Identifying, experimenting with, and scaling new customer acquisition channels
- Continuously optimizing ROAS, CAC, CPL, CPA, CTR, and conversion rates through rigorous testing
- Analyzing campaign performance, customer cohorts, and funnel metrics to uncover growth opportunities
- Designing and executing A/B tests for creatives, audiences, landing pages, messaging, and bidding strategies
- Partnering with Product teams to recommend improvements based on user behavior and campaign insights
- Building dashboards and performance reports that translate marketing data into actionable business decisions
- Collaborating with Sales and Operations teams to improve lead quality and end-to-end conversion
- Staying updated on industry trends, platform changes, and emerging growth channels
You'll work closely with Product, Business, Sales, and Design teams to optimize the entire acquisition funnel—from ad creatives to landing pages—to maximize growth while maintaining strong unit economics.
REQUIREMENTS:
- 1–2 years of experience in Performance Marketing or Growth Marketing
- Hands-on expertise in Meta Ads Manager and Google Ads
- Strong understanding of attribution, conversion tracking, analytics, and marketing funnels
- Experience optimizing campaigns for ROAS, CAC, CPL, CPA, and revenue growth
- Strong analytical skills with ability to derive actionable insights from data
- Comfortable working with Excel, Google Sheets, Looker Studio, or similar reporting tools
- Excellent problem-solving and stakeholder management skills
- Ability to work independently in a fast-moving startup environment with strong ownership mindset
