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Hilo by Aktiia is a venture-backed healthtech scale-up ($96M raised) building the world's only medically accurate, cuffless, continuous blood pressure monitor for daily use. The device is clinically validated, CE Marked as a Class IIa medical device, and now available in 12 countries including the US (launched July 2026).
As Performance Marketing Manager – Paid Social, you will own Hilo's paid social strategy and execution across key markets (US, UK, Germany, and others), preparing the channel for the company's next growth phase. You report to the Head of Performance Marketing and play a central role in the performance marketing team.
Your core responsibilities include:
- Lead paid social strategy, planning, and execution across multiple markets
- Develop creative hypotheses based on customer research, market differences, and performance data
- Brief, test, and refine ad concepts, messages, formats, and landing pages with creative and product teams
- Manage campaign budgets, audiences, and optimization across Meta, TikTok, and other platforms
- Identify opportunities to improve the customer journey and conversion rates from ad click through purchase
- Measure performance against acquisition cost, revenue, and ROI; translate findings into clear decisions
- Collaborate with clinical, regulatory, and legal colleagues to ensure advertising claims and health messaging are accurate and approved
- Manage agencies and freelancers, set priorities, and drive continuous performance improvement
The company operates on a remote-first model. This role can be performed remotely from anywhere in Europe. Occasional travel to the Neuchâtel, Switzerland office or team events may be required. Fluent English and German are essential.
REQUIREMENTS:
- At least 5 years of hands-on paid social experience in an international setting, including direct ownership of campaigns and budgets
- Strong creative strategy skills and a track record of turning insights into high-performing ads
- Data-driven approach to testing, measurement, and decision-making
- Experience improving conversion rates and managing campaigns against ROI goals
- Deep knowledge of Meta Ads Manager and experience with other relevant social platforms
- Ability to adapt messaging and execution across markets while maintaining brand consistency
- Clear communication and sound judgment when working with sensitive health topics
- Nice to have: experience in health tech, medical devices, wearables, or subscription products
- Must already hold a valid visa or work permit for country of residence (no visa sponsorship available)
