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Hilo by Aktiia is a venture-backed healthtech scale-up ($96M raised) building the world's only medically accurate, cuffless, continuous blood pressure monitor for daily use. The device is clinically validated, CE Marked as a Class IIa medical device, and available in 12 countries including the US (launched July 2026). The company is remote-first, headquartered in Neuchâtel, Switzerland.
As Performance Marketing Manager – Paid Search, you will lead paid search strategy and execution across Google Ads and Microsoft Advertising, with full ownership of strategy, budget allocation, and commercial results. You will report to the Head of Performance Marketing and play a key role in scaling Hilo's paid acquisition capabilities ahead of the company's next growth phase.
Key responsibilities include:
- Setting paid search strategy across the US, UK, Germany, and additional growth markets
- Leading campaign strategy and execution across Search, Shopping, Performance Max, and Google Demand Gen
- Managing budgets, pacing, bidding, and investment allocation across platforms and markets
- Measuring performance against acquisition cost, conversion, revenue, and ROI using business data and platform reporting
- Building and executing a testing roadmap across keywords, audiences, creative, product feeds, and landing pages
- Partnering with marketing, product, creative, and analytics teams to strengthen tracking and improve customer journey
- Leveraging AI tools and platform automation for research, analysis, and execution while maintaining accuracy of health claims
- Testing and scaling additional paid channels such as native advertising
- Presenting results, risks, and opportunities with clear recommendations on strategic direction
The role operates on a remote-first model and can be performed from anywhere in Europe. Occasional travel to the Neuchâtel office or team events may be required. Fluent English and German are essential.
Requirements:
- Minimum 5 years of hands-on paid search experience in an international setting with accountability for budgets and measurable business results
- Deep expertise in Google Ads and strong working experience with Microsoft Advertising
- Data-driven approach grounded in sound measurement, rigorous testing, and commercial judgment
- Proven track record of improving conversion rates, acquisition efficiency, and ROI across multiple markets
- Experience with media planning and performance forecasting
- Experience launching and evaluating paid channels beyond search
- Ability to set direction and influence colleagues while staying close to campaign execution
- Practical experience using AI and automation with judgment to verify outputs
- Nice to have: experience in health tech, medical devices, wearables, or subscription products
- Must already hold a valid visa or work permit for country of residence (company does not provide visa sponsorship)
