SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 95,000 - 130,000 / annual
North is a Series A cloud, AI, and data spend management platform helping companies gain real-time visibility and control over their digital asset finances. The company is backed by top-tier investors and serves enterprises managing complex cloud environments.
You will join as Performance Marketing Manager, reporting to the VP of Marketing. This is a hands-on role focused on scaling North's paid acquisition engine across Google Ads, LinkedIn, Meta, and emerging channels. You'll own campaign strategy, platform execution, performance analysis, creative development, and landing-page optimization.
Key responsibilities include:
- Manage and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms
- Audit current paid programs and identify opportunities to improve targeting, campaign structure, tracking, creative, conversion rates, and ROI
- Scale paid media budgets responsibly while maintaining clear performance and pipeline goals
- Research, recommend, and test new advertising platforms and acquisition channels
- Develop structured testing roadmaps across audiences, messaging, offers, formats, landing pages, and creative concepts
- Write and refine campaign content: ad copy, landing-page copy, headlines, CTAs, email follow-up, and supporting materials
- Develop creative concepts and briefs for static ads, video, social content, and landing pages
- Partner with design and external resources to bring campaign creative to life
- Build landing pages and campaign experiences that drive clear buyer outcomes and strong conversion paths
- Work with sales and product marketing to understand buyer pain points and translate insights into campaign messaging
- Create campaigns tailored to finance, FinOps, engineering, and cloud infrastructure audiences
- Monitor campaign performance, attribution, cost per acquisition, conversion rates, pipeline contribution, and sourced/influenced revenue
- Use performance data to identify what works, pause underperformers, and prioritize testing
- Maintain accurate campaign tracking and reporting across advertising platforms, HubSpot, and web analytics
- Stay current on new platforms, advertising products, targeting capabilities, and paid media best practices
- Use AI as a practical tool to speed up research, creative iteration, campaign setup, and analysis
You'll work closely with sales, product marketing, design, and external partners in a small, fast-moving team.
Requirements:
- Three or more years of experience in growth marketing, paid acquisition, performance marketing, or demand generation, preferably at a B2B SaaS company
- Hands-on experience managing and optimizing paid campaigns across Google Ads, LinkedIn, or similar platforms
- Experience working with meaningful paid media budgets and making allocation, scaling, and efficiency decisions
- Track record of improving campaign performance and producing measurable pipeline or revenue (not just impressions, clicks, or MQLs)
- Experience evaluating and testing new platforms, audiences, campaign formats, or acquisition channels
- Strong copywriting skills: ad copy, landing-page copy, campaign messaging, and conversion-focused CTAs
- Strong analytical judgment: define success metrics, isolate performance drivers, and make decisions with imperfect data
- Track record of scaling paid spend while holding efficiency, with specifics of what moved and why
- Experience taking a channel from first test to scaled program, including discipline to walk away from underperformers
- Strong writing instinct for marketing copy, with ad copy and landing pages you wrote yourself
- Comfort briefing and directing creative, and building landing pages in HubSpot, Webflow, or Unbounce
- Strong HubSpot experience: campaign reporting, attribution, lifecycle stages, and lead routing
- Experience building AI workflows or automations into marketing execution, with good judgment about where AI accelerates work and where human review is necessary
- Comfort partnering with sales on lead quality, follow-up, and target-account programs
- Comfort in a small, fast-moving team, taking programs from ambiguity to outcome without dedicated marketing operations or revenue operations support
Nice to have:
- Experience marketing cloud infrastructure, FinOps, DevOps, AI, or developer-focused products
- Experience marketing to finance and FP&A audiences alongside technical buyers
- Familiarity with incrementality testing, holdouts, media mix modeling, and attribution beyond last touch
- Experience running paid against review sites and intent data (G2, 6sense, Demandbase, Clay)
- Hands-on comfort in Figma and experience producing video or motion creative for paid
- Familiarity with multi-product positioning, particularly platforms with AI-powered products or agents
- Experience working at a high-growth startup, particularly Series A through Series D
