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Everlab is seeking a Performance Marketing Manager to own and optimize the company's Meta and Google Ads accounts with a focus on converting paid spend into paying members. This is a hands-on role reporting to the Head of Growth, based in Sydney with hybrid working (3 days in office per week).
You will manage day-to-day Meta Ads campaigns across Facebook and Instagram, including account structure, budgets, bidding, audiences, and quality assurance. You'll build and optimize acquisition campaigns using broad targeting and Advantage+ tools, run creative testing programs with the Creative Strategist, and identify creative fatigue and audience saturation early. You'll feed learnings back into creative briefs to identify which hooks, messages, formats, and offers drive customer acquisition.
For Google Ads, you'll own Search and Performance Max campaigns, manage keyword research, negative keywords, match types, ad copy, and bidding strategies. You'll separate brand and non-brand performance to understand new demand generation versus existing intent capture. You'll maintain control over campaign quality and conversion goals, partnering with CRO to align search intent, ad promises, and landing-page experience.
You'll own daily pacing and weekly budget allocation across Meta and Google within agreed efficiency targets. You'll scale spend when economics justify it and pull back when marginal acquisition costs stop making sense. You'll optimize for qualified leads, deposits, paying members, and customer acquisition cost rather than platform ROAS in isolation. You'll diagnose performance changes across the full funnel and provide the Head of Growth with weekly performance reads.
You'll work with Martech and Data teams to maintain reliable UTMs, conversion events, Meta Pixel, Conversions API, and Google enhanced and offline conversions. You'll use CRM and business outcomes to validate platform reporting and feed lead-quality signals back into optimization. You'll maintain a prioritized testing backlog and document wins and losses to compound learnings. You'll use AI to accelerate analysis, reporting, and ad-copy iteration while maintaining human review before changes go live.
Everlab is building the future of preventive health. The company offers hybrid flexibility, full access to the Everlab health program after probation, and an Employee Share Option Plan.
REQUIREMENTS:
- 5+ years in hands-on performance marketing (in-house or agency-side) with direct ownership of both Meta and Google Ads
- Experience managing substantial B2C budgets; benchmark is $500K+ per month
- Deep Meta Ads Manager expertise and strong Google Ads capability across Search and Performance Max
- Ability to operate both accounts independently, not just brief an agency
- Clear ability to explain work: starting position, budget, decisions, results, and failures
- Comfortable building views in Sheets, Looker, or similar tools and reconciling platform results with CRM and revenue data
- Practical understanding of attribution, conversion lag, offline conversions, and incrementality
- Experience working closely with creative and CRO teams, translating performance data into briefs
- Clear communication, sound commercial judgment, and ability to act independently
- Active use of AI tools to improve speed and quality of work
NICE TO HAVE:
- Experience in health, wellness, subscriptions, or high-consideration consumer categories
- Familiarity with HubSpot, GA4, Mixpanel, BigQuery, or similar measurement stacks
- Experience connecting lead quality and downstream sales outcomes to paid optimization
- Experience designing incrementality tests or evaluating marginal CAC at higher spend levels
