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Salary: USD 127,500 - 150,000 / annual
Carta is seeking a Performance Marketing Manager to drive paid media strategy and execution across all business segments. You will own the deployment of diversified, multi-channel, full-funnel media plans targeting SMB, Mid-Market, and Enterprise buyers. Your core responsibilities include:
**Key Responsibilities:**
- Develop and execute winning paid media strategies across search, display, social, and third-party platforms to generate high-quality sales opportunities and support ambitious growth targets
- Drive channel efficiency by evaluating effectiveness across paid search, digital ads, and review sites; optimize return on ad spend through pragmatic testing and scaling
- Design, manage, and optimize paid campaigns for direct response, demand generation, and awareness objectives in close collaboration with campaign managers, content, product marketing, sales, and operations teams
- Lead innovation and experimentation in paid advertising and demand generation, deploying high-potential pilots and scaling successful outcomes; conduct rigorous A/B testing on creatives, landing pages, and targeting
- Develop ABM and personalization-driven campaign executions supporting both account-based marketing and demand-at-scale strategies; collaborate across web, organic search, and organic social teams to extend learnings
- Partner with cross-functional teams across US and EMEA/AMEA regions including Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, and Marketing Operations
You will report to the Performance Marketing Lead and play a critical role in setting and executing paid media strategy to deliver on pipeline targets across Carta's business units.
**Requirements:**
- 6+ years of experience in demand generation and/or performance marketing, with at least 3 years in B2B
- Fluency with ad platforms and networks (Google Ads, Google Display Network, GA4, LinkedIn, Reddit, OpenAI)
- Familiarity with marketing automation and attribution tools (Marketo Measure, Dreamdata, Salesforce)
- Experience with data visualization tools to craft narratives (Looker, Tableau, etc.)
- Fluency in personalization, ABM platforms, and DSPs (6Sense, Contentful, Qualified, etc.)
- Bachelor's degree required
- SaaS experience across SMB, Mid-Market, and Enterprise segments strongly preferred
- Understanding of marketing mix modeling and predictive analytics preferred
- Strategic and analytical thinking with ability to distill complex marketing concepts for executive audiences
