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Salary: USD 97,000 - 136,000 / annual
1Password is a market-leading enterprise password manager and Unified Access Management platform trusted by over 180,000 businesses, from Fortune 100 companies to innovative AI firms. The company has surpassed $400M in ARR and has been named to the Forbes Cloud 100 for four consecutive years.
As a Performance Marketing Manager on the Performance & Paid Media team, you will drive growth for 1Password's Product-Led Growth (PLG) and Self-Serve business across B2B and B2C audiences. You will manage paid marketing programs across the entire funnel, translate performance data into actionable decisions, and build efficient workflows leveraging AI-enabled tools.
Key responsibilities include:
- Develop and execute PLG and Self-Serve performance marketing strategy across B2B and B2C segments
- Manage assigned paid channels (social, affiliates, display, programmatic, app-focused, influencer, emerging channels) from awareness through conversion
- Launch, optimize, and evaluate campaigns; identify opportunities across audiences, messaging, creative, and funnel stages
- Build and maintain vendor relationships; negotiate partnerships for improved performance and value
- Monitor leading indicators (clicks, signups, trial starts, activation, CPA) and outcomes (paid conversions, subscription volume, revenue, retention)
- Design, run, and document experiments across channels, audiences, creative, offers, and pricing pages
- Leverage AI agents and automated workflows to improve execution speed, reporting efficiency, and insight quality
- Collaborate cross-functionally with campaign managers, Product Marketing, Growth, Analytics, and other stakeholders to share learnings and inform recommendations
1Password is building AI capability across the marketing team, with agents currently deployed for competitive intelligence, content creation, and campaign planning. The team uses AI to improve workflows, reduce context-switching, and surface insights faster.
The role reports to the Director, Performance & Paid Media and is fully remote within the United States and Canada. Travel for in-person engagement (annual offsites, team meetings, customer/industry events) is expected as part of remote-first operations.
QUALIFICATIONS:
- 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models
- Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels
- Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete
- Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, CAC, retention, or revenue
- Strong cross-functional communication skills and ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders
- Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys; familiarity with LTV and CAC analysis
- Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making
