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Lokal is a portfolio of focused apps serving Tier-2/3+ India across edutainment, matrimony, agriculture, jobs, social community, wellness, and astrology. The company operates as a discovery and access platform combining local-language internet, deep India insights, and AI. Founded in 2018 and backed by Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital, Lokal ships fast and builds for Bharat.
The Performance Marketing Lead will own end-to-end paid acquisition strategy and execution, driving measurable business growth for the Sahi English product (a jobs marketplace). This is a hands-on role requiring deep expertise in Meta Ads and Google Ads, with accountability for campaign performance, budget efficiency, and scaling.
Key Responsibilities:
• Own performance marketing strategy and execution across Meta Ads and Google Ads
• Plan, launch, monitor, and optimize campaigns across the customer funnel
• Manage campaign budgets and identify scaling opportunities while maintaining efficient acquisition economics (CAC, ROAS, CPI)
• Track and optimize key metrics: CAC, ROAS, CPI, CTR, CPC, CPM, CVR, LTV
• Conduct continuous A/B testing and experimentation on audiences, creatives, messaging, and landing pages
• Partner with creative team to develop and identify high-performing ad creatives
• Analyze campaign and customer data to identify growth opportunities and performance gaps
• Build actionable performance reports and translate data into business recommendations
• Experiment with new audiences, campaign structures, and acquisition strategies
• Take direct ownership of performance marketing targets and contribute to overall business growth
• Stay current with Meta, Google, and broader performance marketing ecosystem changes
Requirements:
• 2+ years of experience in Performance Marketing, Growth Marketing, or Paid Marketing
• Strong hands-on expertise in Meta Ads and Google Ads
• Excellent understanding of performance marketing metrics (CAC, ROAS, CPI, CTR, CPC, CPM, CVR, LTV)
• Proven experience independently managing campaigns from setup through optimization to scaling
• Strong understanding of budget allocation and campaign scaling
• Experience with audience targeting, retargeting, funnel optimization, and conversion optimization
• Strong analytical and problem-solving skills with data-driven approach
• Test-and-learn mindset with experience running experiments and interpreting results
• Ability to connect campaign-level metrics to broader business and revenue goals
• High ownership and ability to work independently in fast-paced environment
Good to Have:
• Experience scaling a business/product from 0→1 or significantly contributing to growth through performance marketing
• Experience leading, mentoring, or managing a performance marketing team
• Experience in startup, D2C, consumer-tech, app-based, or high-growth environments
• Knowledge of GA4, Google Analytics, AppsFlyer, Adjust, or other attribution/analytics platforms
• Experience collaborating with creative teams on performance-led creative strategy
