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Lokal is a portfolio of focused apps serving Tier-2/3+ India across edutainment, matrimony, agriculture, jobs, social community, emotional wellness, astrology, and advisory services. The company operates as a discovery and access platform combining local-language internet, deep India insights, and AI. Founded in 2018, Lokal is backed by Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
As Performance Marketing Lead for Astro Lokal, you will own end-to-end paid acquisition strategy and execution, driving measurable business growth through Meta Ads and Google Ads. This is a hands-on role where you'll manage campaign planning, launch, monitoring, and optimization across the customer funnel while maintaining efficient acquisition economics.
Key responsibilities include:
- Owning performance marketing strategy and execution across Meta and Google platforms
- Planning, launching, monitoring, and optimizing campaigns across funnel stages
- Managing campaign budgets and identifying scaling opportunities while maintaining efficient CAC
- Tracking and optimizing key metrics: CAC, ROAS, CPI, CTR, CPC, CPM, CVR, and LTV
- Conducting continuous A/B testing and experimentation on audiences, creatives, messaging, and landing pages
- Collaborating with creative teams to develop high-performing ad creatives
- Analyzing campaign and customer data to identify growth opportunities and performance gaps
- Building actionable performance reports and translating data into business recommendations
- Experimenting with new audiences, campaign structures, and acquisition strategies
- Staying updated with platform changes and ecosystem developments
- Taking ownership of performance marketing targets and contributing directly to business growth
Success is measured by efficient and scalable customer acquisition, improved CAC and ROAS, strong campaign and creative performance, consistent experimentation and optimization, effective budget utilization, and contribution to sustainable business growth.
REQUIREMENTS:
- 2+ years of experience in Performance Marketing, Growth Marketing, or Paid Marketing
- Strong hands-on expertise in Meta Ads and Google Ads
- Excellent understanding of performance marketing metrics (CAC, ROAS, CPI, CTR, CPC, CPM, CVR, LTV)
- Experience independently managing campaigns from setup through optimization to scaling
- Strong understanding of budget allocation and campaign scaling
- Experience with audience targeting, retargeting, funnel optimization, and conversion optimization
- Strong analytical and problem-solving skills with data-driven approach
- Test-and-learn mindset with experience running experiments and interpreting results
- Ability to connect campaign-level metrics with broader business and revenue goals
- High ownership and ability to work independently in fast-paced environment
GOOD TO HAVE:
- Experience scaling a business/product from 0→1 or significantly contributing to growth through performance marketing
- Experience leading, mentoring, or managing a performance marketing team
- Experience in startup, D2C, consumer-tech, app-based, or high-growth environments
- Knowledge of GA4, Google Analytics, AppsFlyer, Adjust, or other attribution/analytics platforms
- Experience collaborating with creative teams on performance-led creative strategy
