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Lokal is a house of focused apps serving Tier-2/3+ India across edutainment, matrimony, agriculture, jobs, social community, wellness, astrology, and advisory services. The company operates a discovery and access platform combining local-language internet, deep Bharat insight, and AI. Backed by Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
You will be a hands-on Performance Marketing professional managing end-to-end digital marketing for assigned apps. This is a high-ownership role where you own results, not just execution. You will study audience, market, and competition, then write ads that drive downloads and first purchases.
Key responsibilities include: developing ad angles, hooks, formats, and scripts independently; briefing designers and video editors on creative concepts and ensuring output matches intent; shipping 80–100 creative variants per week across fast cycles; running A/B tests, analyzing results, and deciding next iterations; tracking what works in each market and ensuring creative feels native to the audience.
The role offers end-to-end ownership of marketing campaigns, training and mentorship from leadership, high learning curve with direct business impact, and performance-based growth opportunities. You will directly drive growth through paid marketing and experiments, own end-to-end performance from ads to insights and optimization, test and learn at scale with real business impact, and gain high visibility with leadership.
REQUIREMENTS:
- 1–3 years of experience in performance marketing content or growth marketing
- Hands-on exposure to Meta Ads & Google Ads campaigns
- Strong copywriting skills (English + regional language preferred)
- Understanding of performance metrics: CAC, ROAS, CPI, CTR
- Experience working with creative and video teams
- Data-driven mindset with strong analytical skills
