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Clueso is an agentic video creation platform used by 1,000+ fast-growing startups and large enterprises (including Atlassian, Zendesk, GitLab, Samsara, Seismic, Gainsight, Smartsheet, and Nielsen) to create, edit, localize, and maintain videos 10x faster. The platform serves marketing, customer education, L&D, sales enablement, product, and IT teams. Rated 4.9/5 on G2 and Product of the Month twice on Product Hunt.
You will build and scale Clueso's paid acquisition engine as a Performance Marketer, with your primary KPI being enterprise demo bookings. The role combines sales-led and product-led growth strategies.
Key responsibilities:
- Drive enterprise demos by planning, launching, and optimizing campaigns on LinkedIn, Google, and Meta targeting the ICP and buyer personas
- Grow trial signups through PLG campaigns that attract high-intent self-serve users who convert to paid
- Own budget allocation across channels, manage pacing, and report on CAC, cost per demo, pipeline, and ROAS
- Run structured experiments on audiences, creatives, offers, and landing pages
- Set up and maintain tracking, attribution, and conversion events (GA4, ad pixels, HubSpot/CRM)
- Partner with sales and marketing on lead quality, and with design and content teams on ad creative and landing pages
You will have direct ownership of paid growth at an AI company with proven traction and a direct line from your campaigns to pipeline and revenue. The company was founded by IIT Madras alumni, raised $10M Series A, and is backed by Y Combinator. You'll work with a high-performing team and help shape the growth function as it scales.
REQUIREMENTS:
- 3+ years in performance marketing
- Must have: Experience running paid campaigns for B2B SaaS or AI companies (not consumer apps/products)
- Hands-on experience with at least two of: LinkedIn Ads, Google Ads, Meta Ads, with measurable results
- Experience managing a monthly budget of $50K+ end-to-end and reporting on pipeline (not just clicks)
- Strong data skills: comfortable with spreadsheets, ad dashboards, and analytics tools
- Ability to write and iterate on ad copy, or brief creatives effectively
- Experience running campaigns targeting enterprise or mid-market buyers in the US and Europe
- Experience with both sales-led (demo) and product-led (trial) funnels
