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Salary: USD 320,000 - 400,000 / annual
Anthropic is seeking a Partner Marketing Lead to build and lead the marketing strategy for its Claude Partner Network (CPN) Reseller track globally. This is a foundational, first-in-seat role with wide scope—you will be the first dedicated partner marketer for the reseller track and will own it end-to-end.
You will set the marketing strategy for the reseller program, define playbooks and co-marketing standards, and build the tier-advancement path from the ground up. You'll work across regions and with a network of agency partners to deliver programs at global scale. Key responsibilities include:
- Developing and executing the reseller marketing strategy, including priorities, investment decisions, and quarterly/annual plans tied to registered pipeline and reseller revenue
- Defining reseller marketing playbooks and co-marketing standards, keeping them current as the program launches and expands
- Representing the partner marketing perspective in program design with Partnerships, Commercial Operations, and Legal on benefits, MDF, and tier criteria
- Building joint marketing plan templates for reseller partners with campaign calendars and success metrics
- Sourcing, selecting, and managing agency partners that support reseller programs globally, including scope, budgets, quality standards, and performance reviews
- Running partner-led campaigns with co-branded and localized kits for each market
- Owning partner marketing funds (MDF) end-to-end: helping partners build proposals, tracking approvals and documentation, and connecting funded activity to registered pipeline
- Helping partners reach their next tier by planning customer stories, certification pushes, and public proof points aligned with tier review timelines
- Turning partner wins into customer stories with Customer Marketing, managing approvals and timelines
- Coordinating joint announcements and press with Communications, managing review timelines and brand standards
- Partnering with Channel Account Managers and field teams on audience and account targeting to extend Anthropic's reach
- Defining success measures for reseller marketing: setting targets and KPIs for pipeline, reseller revenue, and campaign ROI; building reporting; and using results to guide investment decisions
- Reporting on partner-sourced pipeline and reseller revenue influence with 30/60/90-day tracking on every activation
- Keeping reseller partners informed through monthly broadcasts and newsletters, bringing partner needs and results back into program planning
You will shape how reseller marketing fits into Anthropic's broader partner strategy, working cross-functionally with Partnerships, Commercial Operations, Channel Account Managers, Partner Operations, Customer Marketing, and Communications. You'll also set the bar for marketers who join the practice as it grows.
Anthropicis a public benefit corporation headquartered in San Francisco, building reliable, interpretable, and steerable AI systems. The company offers competitive compensation, optional equity donation matching, generous vacation and parental leave, flexible working hours, and collaborative office space.
REQUIREMENTS:
Minimum qualifications:
- Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions rather than only executing against them
- Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting
- Have sourced and managed agencies or contractors across multiple regions, including scoping work, managing budgets, and holding quality standards
- Have run marketing programs across multiple international markets
- Understand indirect sales motions, including how partners find, register, and close deals, and can write marketing that reaches partner sellers as well as end customers
- Can build joint plans and value propositions that articulate clear business outcomes for customers
- Have defined success measures for a partner or channel program and used the results to change investment decisions
- Are skilled at tracking program performance in a CRM or equivalent system, and can turn that data into clear recommendations
- Write clearly and precisely, and can hold partner-produced copy to brand and approval standards
- Build trusted relationships with partner marketing and sales teams, and can move priorities forward with partners you don't manage
- Can make and defend decisions with incomplete data, and know when to escalate
- Are highly organized and can run several partner plans at once without dropping quality
- Are comfortable building new processes from scratch, in an environment where the playbook is still being written
- Take ownership of outcomes and step in wherever the work needs you
- Care about the societal impacts of AI and are excited about enabling organizations to adopt AI responsibly
Preferred qualifications:
- 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
- Have launched or scaled a partner program from its early stages, including tier design, benefits, and promotion criteria
- Have produced partner-led customer stories, including managing approvals and public announcement timelines
- Have experience with cloud marketplace reseller motions, such as private offers or co-sell programs
- Have localized marketing content and campaigns for multiple international markets
- Have established relationships with resellers, distributors, or systems integrators
- Have experience with partner relationship management tools and Salesforce partner data
- Understand enterprise AI use cases across industries and functions
- Have set standards for or mentored other marketers, formally or informally
- Have used Claude or other AI tools to scale their own marketing work
Education: Bachelor's degree or equivalent combination of education, training, and/or experience. Field of study should be relevant to the role as demonstrated through coursework, training, or professional experience.
