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ApplyBoard is a global platform that simplifies the study abroad application process by connecting international students, advisors, and educational institutions. The Partner Activation & Acquisition Officer is a pivotal role focused on driving growth through partnership development and onboarding of recruitment partners (RPs).
Key Responsibilities:
- Act as a brand ambassador for ApplyBoard, promoting the platform and services to potential recruitment partners and enhancing their understanding of the brand value proposition.
- Drive recruitment partner sign-ups and identify new business opportunities through proactive outreach via cold calls, emails, WhatsApp, and LinkedIn.
- Identify and qualify the specific needs and challenges of potential partners, building and nurturing strong relationships to foster trust and support their recruitment efforts.
- Conduct thorough market research to identify local international student agents and agencies for targeted outreach.
- Schedule and conduct onboarding sessions, providing comprehensive training and ongoing support to ensure partners are proficient with the ApplyBoard platform.
- Manage pipeline activities and regularly update the Sales Manager/Director on activities, leads, and pipeline status using CRM tools (Salesforce).
- Drive increased recruitment partner usage and student applications through effective training on best practices and continuous engagement strategies.
- Document outreach efforts to ensure alignment with sales goals.
ApplyBoard has helped over 1.3 million students from 180+ countries and partners with 1,500+ educational institutions globally. The company is built on six core values emphasizing diversity, career growth, and breaking down barriers to international education.
Requirements:
- Minimum 1 year of proven experience in sales or a similar role, demonstrating understanding of sales processes and strategies.
- Ability to clearly and powerfully communicate ApplyBoard's value proposition.
- Demonstrated competitive nature coupled with strong relationship-building skills that foster partnerships and collaboration.
- Exceptional organizational skills with ability to prioritize tasks and pay meticulous attention to detail.
- Strong problem-solving skills with capability to navigate ambiguous situations while maintaining integrity.
- Experience with educational consultants or postsecondary institutions is a plus.
