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Salary: USD 1,500 - 3,200 / monthly
Lago is seeking an experienced Meta Ads Specialist to manage and optimize advertising campaigns across a diverse client base. This is a remote role with flexible hours (Monday–Friday, 9 AM–5 PM CST) based in Argentina but open to candidates in LATAM, Philippines, and Serbia.
You will be responsible for developing and managing Facebook ad campaigns using Facebook Ads Manager, overseeing 25+ ad accounts, and ensuring optimal campaign structure and performance. Key responsibilities include creating compelling ad creatives (copywriting and image selection), analyzing performance data to drive improvements, and presenting detailed campaign performance reports to clients. You will collaborate closely with clients to align campaign goals, audiences, and budgets, and ensure quality assurance for ads, targeting accuracy, and landing page links.
A critical part of this role involves Meta Pixel implementation—installing and configuring Meta Pixels on websites and applications via Google Tag Manager (GTM), troubleshooting pixel functionality issues, and defining custom conversions to track user actions aligned with business goals. You will develop and manage custom audiences based on pixel data for targeted marketing campaigns and create personalized advertising strategies using client lists.
You will stay updated with Meta's advertising practices and implement new strategies and tools as they become available. Internal collaboration is essential—you will work with marketing and development teams to ensure seamless integration of Meta Pixels and ad campaigns, and partner with the creative team on ad development.
The role offers remote work flexibility, growth opportunities to shape your role and advance with the company, and an innovative culture focused on leveraging data to solve challenges.
REQUIREMENTS:
- 3–4 years of experience in Facebook advertising campaign management
- Expertise in Facebook Ads Manager and Meta Business Suite
- Experience managing Meta Ads Manager for multiple clients
- Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics
- Strong project management and attention to detail
- Analytical skills for data-driven campaign recommendations
- Excellent communication skills for effective client interactions
- Experience running video ads
- Familiarity with other digital marketing channels (e.g., Google Ads) is a plus
ADDITIONAL SKILLS (preferred):
- Media buying, planning, and creative strategy on Meta platforms
- Proficiency in HubSpot or similar CRMs
- Knowledge of Asana or similar project management software
- Experience with Canva for creative development
- Copywriting and editing skills
