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Salary: USD 1,500 - 3,200 / monthly
Lago is seeking an experienced Meta Ads Specialist to join their remote team. This role focuses on creating, managing, and optimizing Facebook advertising campaigns across a diverse client base. You will work Monday–Friday, 9 AM–5 PM CST, managing 25+ ad accounts and serving as a key point of contact for clients.
Key responsibilities include developing and managing ad campaigns using Facebook Ads Manager, analyzing performance data to drive improvements, and presenting detailed campaign reports to clients. You will collaborate with clients to align campaign goals, audiences, and budgets, and ensure quality assurance for ads, targeting accuracy, and landing page links. The role also involves installing and configuring Meta Pixels on websites and applications via Google Tag Manager, troubleshooting pixel functionality issues, and defining custom conversions to track user actions. You will develop and manage custom audiences based on pixel data for targeted marketing campaigns and stay current with Meta's advertising practices and updates.
Internal collaboration is important—you'll work with marketing and development teams to ensure seamless integration of Meta Pixels and ad campaigns, and partner with the creative team on ad development. Additional responsibilities include boosting organic content on client pages and implementing new strategies and tools as they become available.
Requirements: 3–4 years of experience in Facebook advertising campaign management; expertise in Facebook Ads Manager and Meta Business Suite; experience managing Meta Ads Manager for multiple clients; proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics; strong project management and attention to detail; analytical skills for data-driven recommendations; excellent communication skills for client interactions; experience running video ads. Familiarity with other digital marketing channels (e.g., Google Ads) is a plus. Additional valued skills include media buying and planning on Meta platforms, proficiency in HubSpot or similar CRMs, knowledge of Asana or similar project management software, experience with Canva for creative development, and copywriting and editing skills.
