SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Simpplr is an AI-powered intranet platform unifying the digital workplace for over 1,000 organizations including AAA, the NHS, Penske, and Moderna. The company is seeking a Senior Manager of Paid Media to own and scale the paid acquisition engine, reporting to the VP of Marketing within the Growth Marketing team.
In this role, you will lead Simpplr's paid search and digital advertising programs across Google, Bing, LinkedIn, and other channels, owning strategy through pipeline generation. You will be responsible for audience and keyword strategy, budget allocation, bidding optimization, creative development, and landing page performance—with success measured by qualified pipeline and revenue impact, not vanity metrics.
Key responsibilities include:
- Owning paid media performance end-to-end across search and digital advertising channels, with accountability for pipeline and revenue outcomes
- Identifying and executing optimization opportunities across the full paid journey, from search query/ad impression through landing page conversion
- Building and managing a disciplined experimentation program with a testing roadmap across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages
- Connecting marketing investment to business outcomes through weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce
- Partnering across Marketing and Sales (SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, Content) to align paid programs with ICP, priority accounts, campaigns, and pipeline goals
- Staying ahead of the evolving paid media landscape, bringing new ideas, channels, tools, and approaches including AI and automation capabilities
You will drive pipeline growth across Enterprise, Commercial, and SMB segments, staying hands-on with paid search, LinkedIn, and display advertising while managing the testing agenda.
REQUIREMENTS:
- 8+ years in digital marketing within B2B SaaS, including 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads, and LinkedIn
- Multi-channel strategy experience setting strategy across search, paid social, display, and ABM, with ability to reallocate spend between channels based on ROI, CAC, and pipeline contribution
- Proven experience running paid campaigns targeting US/North American Enterprise buyers
- ROI-focused mindset with proven track record of driving pipeline, sales meetings, and customer generation beyond lead generation
- Budget and financial acumen with experience owning channel budgets, forecasting spend and pipeline, and making allocation decisions based on ROI and CAC
- Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC); Marketo a plus
- Advanced skills in Excel and Google Sheets, including financial modeling for budgets, forecasts, and ROI
- Strong communication skills; able to present digital performance and investment recommendations to Sales, Finance, and Marketing leadership
- Comfortable working with US-based teams with regular overlap into US hours
- Bachelor's degree required; MBA a plus
- Preferred: Experience driving Enterprise pipeline and leading SEM programs at scale
