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Venn is the fastest-growing B2B fintech in Canada, on a mission to transform business banking for Canadian entrepreneurs. The company has scaled to support over 15,000 Canadian businesses in under two years and has raised over US$26.5M from Tier 1 investors including Gradient, Left Lane Capital, Intact Ventures, and XYZ Venture Capital.
In this role, you will own Venn's organic acquisition strategy, driving growth through search, AI answer engines, and community channels. You'll plan, write, and optimize SEO/AEO content across Venn's product areas, keeping existing pages fresh and ranking. You'll manage AEO software workflows (Airops) for content creation, refresh, and optimization, and grow Venn's visibility in AI search platforms like ChatGPT, Perplexity, and Google AI Overviews through strategic content structure, schema markup, and third-party mentions.
You'll run website and landing page tests to improve conversion from organic traffic to signups, own organic community and video channels including Venn's subreddit and YouTube presence, and build on an existing organic engine with documented playbooks, attribution, and reporting already in place. Collaboration is key—you'll work closely with product marketing, design, and growth teams to ensure new product launches receive organic coverage from day one. You'll use data and experimentation to iterate on content and site changes, reporting learnings and insights that inform broader strategy.
REQUIREMENTS:
- 3+ years of experience in SEO, content marketing, or organic growth roles (B2B SaaS or fintech preferred)
- Strong track record growing organic traffic and signups, not just rankings
- Excellent writing and editing skills, with ability to make complex financial topics clear and useful
- Hands-on experience with SEO/AEO tools such as Ahrefs or Semrush, Google Search Console, Airops/Profound, and GA4
- Strong curiosity about AI search and how it's changing business product discovery
- Comfort using dashboards and data to make decisions and drive growth team strategy
- Experience with YouTube and comfort putting your face in front of the camera
- Excellent cross-functional collaboration skills, especially with product marketing, design, and growth teams
BONUS:
- Experience at an early-stage or fast-growing startup
- Experience in fintech or financial services marketing
- Experience growing Reddit, YouTube, or other community-led channels
- Experience from a non-traditional background (e.g., journalism or content agency)