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Melotech is a media and entertainment company backed by top VCs (Cherry Ventures, Speedinvest, GFC) and angels from Spotify, Blackstone, and KKR. The company has achieved 4 billion minutes of content consumed globally in 24 months and is scaling rapidly.
As Organic Growth Lead, you will own the organic growth engine end-to-end, responsible for maximizing reach and return on investment across the company's portfolio of releases and campaigns. You will work directly with founders, the Growth Manager, product, and data teams to drive viral potential across TikTok, Instagram Reels, and YouTube Shorts.
Key responsibilities include:
- Building and managing a creator network at scale, from micro-influencers to trend-setters, including sourcing, briefing, payment, and retention
- Strategic seeding of releases into formats, sounds, and communities at optimal timing and volume
- Early trend spotting and rapid execution (days, not weeks) on emerging sounds, formats, and memes
- Running frequent low-cost experiments with clear success/failure criteria, converting winners into repeatable playbooks
- Identifying new channels and platforms where attention remains underpriced
- Coordinating organic and paid growth strategies, ensuring organic wins scale with paid investment and learnings flow bidirectionally
- Comprehensive measurement and analytics, understanding which metrics answer which questions and true cost per view
- Building trackers, scripts, and automations using platform data and AI tools
You will thrive in a fast-paced, performance-oriented environment with flat hierarchies where your impact is immediate and directly visible to the entire company. The company offers competitive salary, equity ownership, and remote work flexibility with regular global offsites.
QUALIFICATIONS & REQUIREMENTS:
- Hands-on organic growth experience from a startup, label, app, creator agency, or your own channels (not through a team or agency)
- Demonstrated track record of making content go viral multiple times, with ability to explain why and quantify cost
- Experience running creator or UGC programs at scale, including creator negotiation and brief-writing that maintains native content quality; ideally bringing an existing creator network
- Deep platform fluency with TikTok, Instagram Reels, and YouTube Shorts, including understanding of distribution mechanics, hooks, and format lifecycle
- Ability to generate creative ideas and test them rigorously with small budgets, kill rules, and data-driven decision-making
- Strong measurement discipline: tracking reach, engagement, and cost per view in your own data systems, not screenshots
- Proficiency in spreadsheets; ideally comfortable with SQL or Python; ability to automate tasks with AI tools
- Thrives in fast-paced, performance-oriented environments
- Plus: personal creator background, experience running pages with real following, or passion for music, media, gaming, or social
